Direct Action Company Now Markets CherryFlexR

October 3, 2012 Off By Roberta Johnston

Equine and Livestock Nutrition Supplier Adds Red Tart Cherry Products –

It may surprise some that tart cherries are being added to the diets of animals for their nutritional benefits. But it shouldn’t. Red Tart Cherries have long been considered a healthy super fruit and human clinical trials show the fruit is a source of naturally-occurring phytonutrients and antioxidants.

Just ask life-long farmer and company founder, Bob Underwood.

“For years our farm market customers told us how much better they felt when they added tart cherries to their diets and they’d keep coming back for more,” said Bob, who spent his career as a fruit farmer, processor and retailer in northern Michigan. “So when it came time to retire, I didn’t. Instead I developed a way to capture all the fruit’s goodness in a year-round form and CherryFlex was born. We have over 100,000 customers today and that number’s growing. And all it is . is fruit.”

The anecdotal evidence includes not only people who eat the fruit for its nutrients, but animals are finding similar health benefits.

The Direct Action Company (dac) has entered a whole new arena of nutritional offerings with the introduction of a super fruit line of natural products: CherryFlex for Horses and CherryFlex for Dogs. DacR, the well-known vitamin and mineral supplier now carries the USA brand.

Dac co-owner, Randy Jacobs, tested CherryFlex on performance halter horses he trains and shows from his stables in Dover, Ohio. His results are impressive.

“For a few months, we fed CherryFlex to two horses that, to be honest, were not considered ready for show competition,” said Randy, World Grand Champion several times over of prize halter horses. “I was totally amazed at their progress as far as muscle and joint performance and overall health. It’s a remarkable product that is all natural without side effects, making it easy to recommend and feed.”

The company’s animal products include squeeze pouches of CherryFlex for Horses and CherryFlex for Dogs beef-flavored chewable softgels.

“CherryFlex offers red tart cherries in several different forms that are 100% fruit without the preservatives, additives, fillers or solvents, plus they are convenient and available in several different products,” says process inventor and company owner Bob Underwood. “It’s a good feeling to know that our products are quality, laboratory-tested and clinically studied.”

Underwood Fruit human products include CherryFlex Softgels and extra strength CherryFlex Whole Fruit Gel that’s available in squeeze pouches and in 10-ounce jars. Red tart cherries and their natural phytonutrients help;

* Speed relief of muscle recovery following strenuous exercise

* Maintain healthy joint function * Support a healthy immune system * Maintain healthy cardiovascular function

“It is believed that the synergistic combination of anthocyanins and other antioxidants – found in tart cherries, pomegranates and wild blueberries – are effective in supporting and maintaining a healthy lifestyle,” said Dr. Russel J. Reiter, endocrinologist and research scientist, University of Texas Health Science Center in San Antonio. “Good nutrition over a long period of time, which these fruits provide, will likely improve your health.”1

About DAC

To order CherryFlex products for humans and their companion animals and livestock, contact dac at or call toll free 1-800-921-9121.

The Direct Action company has been providing the finest equine and livestock nutritional products at the most economical price since 1983. Dac began by offering customers a single product called Direct Action, utilizing the latest research and technology to enhance the performance of horses whether they are working in the fields or showing in the ring.

* This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

1 Tart Cherry Health Benefits Symposium, Russel J Reiter, Ph.D., July 9, 2004, Great Lakes Campus, Traverse City, MI