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	<title>SouthWest Horse Trader &#187; Ariat</title>
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		<title>Ariat&#8217;s new &#8216;babies for fall!</title>
		<link>http://www.swhorsetrader.com/2010/08/ariats-new-babies-for-fall/</link>
		<comments>http://www.swhorsetrader.com/2010/08/ariats-new-babies-for-fall/#comments</comments>
		<pubDate>Wed, 18 Aug 2010 02:56:35 +0000</pubDate>
		<dc:creator>Roberta Johnston</dc:creator>
				<category><![CDATA[New Products]]></category>
		<category><![CDATA[Tack & Apparel]]></category>
		<category><![CDATA[Ariat]]></category>
		<category><![CDATA[boots]]></category>
		<category><![CDATA[English]]></category>
		<category><![CDATA[Equine]]></category>
		<category><![CDATA[Horse]]></category>

		<guid isPermaLink="false">http://www.swhorsetrader.com/?p=3154</guid>
		<description><![CDATA[Ariat Rodeobaby Rocker
. Performance riding boot
. Premium full-grain leather foot and suede shaft
. Screen-printed tattoo shaft design
. Ariat Evolution outsole
. Performance 1.5&#8243; back-cut heel design with Duratread heel tap
. 10&#8243; height
. Fatbaby and Wide Square toe options
. MSRP $149.95
. 10006757 &#8211; Chestnut Anteater Print/Cream Tattoo
. 10006763 &#8211; Black Anteater Print/Black Tattoo
. 10006764 &#8211; Distressed Brown [...]]]></description>
		<wfw:commentRss>http://www.swhorsetrader.com/2010/08/ariats-new-babies-for-fall/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ariat &#8220;Lends A Hand&#8221; to Al Roker and the Today Show!</title>
		<link>http://www.swhorsetrader.com/2010/07/ariat-lends-a-hand-to-al-roker-and-the-today-show/</link>
		<comments>http://www.swhorsetrader.com/2010/07/ariat-lends-a-hand-to-al-roker-and-the-today-show/#comments</comments>
		<pubDate>Mon, 19 Jul 2010 12:46:39 +0000</pubDate>
		<dc:creator>Roberta Johnston</dc:creator>
				<category><![CDATA[New Products]]></category>
		<category><![CDATA[Tack & Apparel]]></category>
		<category><![CDATA[Ariat]]></category>
		<category><![CDATA[boots]]></category>
		<category><![CDATA[Equine]]></category>
		<category><![CDATA[footwear]]></category>
		<category><![CDATA[Horse]]></category>

		<guid isPermaLink="false">http://www.swhorsetrader.com/?p=2930</guid>
		<description><![CDATA[Ariat International, Inc., the leading manufacturer of performance equestrian footwear and apparel, is proud to announce their donation of footwear and apparel to the Eagle Mount Therapeutic Riding Center based in Bozeman, Montana.
The donation was made through &#8220;Lend a Hand,&#8221; a program with Al Roker NBC&#8217;s Today Show, whose mission is to help small charities [...]]]></description>
		<wfw:commentRss>http://www.swhorsetrader.com/2010/07/ariat-lends-a-hand-to-al-roker-and-the-today-show/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Ariat Announces Adriano Moraes Bull Rider Boot</title>
		<link>http://www.swhorsetrader.com/2010/06/ariat-announces-adriano-moraes-bull-rider-boot/</link>
		<comments>http://www.swhorsetrader.com/2010/06/ariat-announces-adriano-moraes-bull-rider-boot/#comments</comments>
		<pubDate>Mon, 07 Jun 2010 12:26:08 +0000</pubDate>
		<dc:creator>Roberta Johnston</dc:creator>
				<category><![CDATA[Rodeo/Livestock Shows]]></category>
		<category><![CDATA[Tack & Apparel]]></category>
		<category><![CDATA[adriano moraes]]></category>
		<category><![CDATA[apparel]]></category>
		<category><![CDATA[Ariat]]></category>
		<category><![CDATA[boots]]></category>
		<category><![CDATA[Equine]]></category>
		<category><![CDATA[Horse]]></category>
		<category><![CDATA[Rodeo]]></category>

		<guid isPermaLink="false">http://www.swhorsetrader.com/?p=2762</guid>
		<description><![CDATA[Adriano Moraes Bull Rider Boot
. Official Boot of the PBR
. Premium full-grain leather foot and shaft
. Goodyear leather welt
. Six-row stitch pattern
. Metallic outsole pop design
. Duratread outsole
. MSRP $169.95
. Height 11&#8243;
. Square toe
. Colors:
o 10006837 Earth/Twilight
o 10006835 Black Shrunken Shoulder/Red Light
Straight from the Chutes: Ariat Announces Adriano Moraes Bull Rider Boot
Performance Equestrian Footwear Company [...]]]></description>
		<wfw:commentRss>http://www.swhorsetrader.com/2010/06/ariat-announces-adriano-moraes-bull-rider-boot/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ariat Signs NRHA All-Time Leading Rider Shawn Flarida</title>
		<link>http://www.swhorsetrader.com/2010/05/ariat-signs-nrha-all-time-leading-rider-shawn-flarida/</link>
		<comments>http://www.swhorsetrader.com/2010/05/ariat-signs-nrha-all-time-leading-rider-shawn-flarida/#comments</comments>
		<pubDate>Sat, 08 May 2010 15:46:04 +0000</pubDate>
		<dc:creator>Roberta Johnston</dc:creator>
				<category><![CDATA[Reining]]></category>
		<category><![CDATA[Tack & Apparel]]></category>
		<category><![CDATA[Ariat]]></category>
		<category><![CDATA[Equine]]></category>
		<category><![CDATA[Flarida]]></category>
		<category><![CDATA[Horse]]></category>
		<category><![CDATA[NRHA]]></category>

		<guid isPermaLink="false">http://www.swhorsetrader.com/?p=2534</guid>
		<description><![CDATA[Flarida is Newest Addition to Ariat Pro Team
Ariat International, the leading manufacturer of innovative performance equestrian footwear, apparel and belts, is delighted to announce its sponsorship of Shawn Flarida, world-renowned reiner and Western horseman.
&#8220;We are thrilled to have Shawn join forces with Ariat,&#8221; said Susan Alcala, Ariat&#8217;s vice president of marketing. &#8220;He is the consummate [...]]]></description>
		<wfw:commentRss>http://www.swhorsetrader.com/2010/05/ariat-signs-nrha-all-time-leading-rider-shawn-flarida/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Win a Trip to the 2010 Alltech® FEI™ World Equestrian Games with Ariat!</title>
		<link>http://www.swhorsetrader.com/2010/05/win-a-trip-to-the-2010-alltech%c2%ae-fei%e2%84%a2-world-equestrian-games-with-ariat/</link>
		<comments>http://www.swhorsetrader.com/2010/05/win-a-trip-to-the-2010-alltech%c2%ae-fei%e2%84%a2-world-equestrian-games-with-ariat/#comments</comments>
		<pubDate>Fri, 07 May 2010 21:19:20 +0000</pubDate>
		<dc:creator>Roberta Johnston</dc:creator>
				<category><![CDATA[General News]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Alltech]]></category>
		<category><![CDATA[Ariat]]></category>
		<category><![CDATA[Equine]]></category>
		<category><![CDATA[FEI]]></category>
		<category><![CDATA[Horse]]></category>

		<guid isPermaLink="false">http://www.swhorsetrader.com/?p=2432</guid>
		<description><![CDATA[Tell us about your passion for riding, and enter to win the trip of a lifetime, plus other great prizes
Ariat International, the leading manufacturer of performance equestrian footwear, apparel and belts, is pleased to announce the exciting new “Why I Ride Promotion” for the 2010 Alltech FEI World Equestrian Games.
The contest runs April 15 through [...]]]></description>
		<wfw:commentRss>http://www.swhorsetrader.com/2010/05/win-a-trip-to-the-2010-alltech%c2%ae-fei%e2%84%a2-world-equestrian-games-with-ariat/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ariat Adds to English Boot Assortment for Spring</title>
		<link>http://www.swhorsetrader.com/2010/03/ariat-adds-to-english-boot-assortment-for-spring/</link>
		<comments>http://www.swhorsetrader.com/2010/03/ariat-adds-to-english-boot-assortment-for-spring/#comments</comments>
		<pubDate>Wed, 24 Mar 2010 12:46:46 +0000</pubDate>
		<dc:creator>Roberta Johnston</dc:creator>
				<category><![CDATA[New Products]]></category>
		<category><![CDATA[Tack & Apparel]]></category>
		<category><![CDATA[apparel]]></category>
		<category><![CDATA[Ariat]]></category>
		<category><![CDATA[boots]]></category>
		<category><![CDATA[English]]></category>
		<category><![CDATA[Equine]]></category>
		<category><![CDATA[footwear]]></category>
		<category><![CDATA[Horse]]></category>

		<guid isPermaLink="false">http://www.swhorsetrader.com/?p=2171</guid>
		<description><![CDATA[Another quick update on some of our new English styles debuting for the spring season.
W&#8217;s Performer Zip: Lovely look of a lace-up paddock with the ease of a zip
. Soft and shineable full-grain leather
. Elastic twin gore for fit/comfort
. Full-length back zipper
. SmartSilver lining wicks moisture and regulates foot temperature
. Plain toe cap with piping [...]]]></description>
		<wfw:commentRss>http://www.swhorsetrader.com/2010/03/ariat-adds-to-english-boot-assortment-for-spring/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ariat Rings in Spring with Western Fashions for Feet</title>
		<link>http://www.swhorsetrader.com/2010/03/ariat-rings-in-spring-with-western-fashions-for-feet/</link>
		<comments>http://www.swhorsetrader.com/2010/03/ariat-rings-in-spring-with-western-fashions-for-feet/#comments</comments>
		<pubDate>Sun, 21 Mar 2010 13:05:33 +0000</pubDate>
		<dc:creator>Roberta Johnston</dc:creator>
				<category><![CDATA[New Products]]></category>
		<category><![CDATA[Tack & Apparel]]></category>
		<category><![CDATA[apparel]]></category>
		<category><![CDATA[Ariat]]></category>
		<category><![CDATA[boots]]></category>
		<category><![CDATA[Equine]]></category>
		<category><![CDATA[footwear]]></category>
		<category><![CDATA[Horse]]></category>

		<guid isPermaLink="false">http://www.swhorsetrader.com/?p=2163</guid>
		<description><![CDATA[Another Sneak Peak from Ariat! New fashion styles debuting for spring in our &#8220;New West&#8221; category.
Adelaide: Delicate wing tip boot in contrasting colors
. Full-grain leather with wing tip, collar and pull tab design
. 2.5&#8243; rough out leather-wrapped heel
. Duratread outsole
. MSRP $169.95
. 10004754 Russet Rebel/Toffee Brush Off
. 10005921 Black/Black Tooled
Dixie: Fun and funky studded boot
. [...]]]></description>
		<wfw:commentRss>http://www.swhorsetrader.com/2010/03/ariat-rings-in-spring-with-western-fashions-for-feet/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Win a Trip to the PBR World Finals with Ariat!</title>
		<link>http://www.swhorsetrader.com/2010/03/win-a-trip-to-the-pbr-world-finals-with-ariat-2/</link>
		<comments>http://www.swhorsetrader.com/2010/03/win-a-trip-to-the-pbr-world-finals-with-ariat-2/#comments</comments>
		<pubDate>Sat, 20 Mar 2010 01:08:42 +0000</pubDate>
		<dc:creator>Roberta Johnston</dc:creator>
				<category><![CDATA[Rodeo/Livestock Shows]]></category>
		<category><![CDATA[Shows & Events]]></category>
		<category><![CDATA[Tack & Apparel]]></category>
		<category><![CDATA[apparel]]></category>
		<category><![CDATA[Ariat]]></category>
		<category><![CDATA[Equine]]></category>
		<category><![CDATA[footwear]]></category>
		<category><![CDATA[Horse]]></category>
		<category><![CDATA[Moraes]]></category>
		<category><![CDATA[PBR]]></category>

		<guid isPermaLink="false">http://www.swhorsetrader.com/?p=2153</guid>
		<description><![CDATA[Ariat to Give Lucky Fan the Trip of a Lifetime with Three-Time PBR World Champion Adriano Moraes
Ariat International, the leading manufacturer of performance equestrian footwear, apparel and belts, is pleased to announce the exciting new in-store &#8220;Ariat/PBR World Finals Promotion.&#8221;
One lucky fan will win an action-packed trip for two to the 2010 PBR World Finals [...]]]></description>
		<wfw:commentRss>http://www.swhorsetrader.com/2010/03/win-a-trip-to-the-pbr-world-finals-with-ariat-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ariat debuts new belts and kids&#8217; boots for spring</title>
		<link>http://www.swhorsetrader.com/2010/03/ariat-debuts-new-belts-and-kids-boots-for-spring-2/</link>
		<comments>http://www.swhorsetrader.com/2010/03/ariat-debuts-new-belts-and-kids-boots-for-spring-2/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 23:49:27 +0000</pubDate>
		<dc:creator>Roberta Johnston</dc:creator>
				<category><![CDATA[New Products]]></category>
		<category><![CDATA[Tack & Apparel]]></category>
		<category><![CDATA[apparel]]></category>
		<category><![CDATA[Ariat]]></category>
		<category><![CDATA[belts]]></category>
		<category><![CDATA[boots]]></category>
		<category><![CDATA[Equine]]></category>
		<category><![CDATA[Horse]]></category>

		<guid isPermaLink="false">http://www.swhorsetrader.com/?p=2122</guid>
		<description><![CDATA[Another Sneak Peak from Ariat!
BELTS

Men’s – one ornate and one great basic

Tanglewood (10006989 Antique Tan/Brindle, 10006951 Antique Dark Brown/Saddle Tan Tooled)

Western tooled strap with cross-towel conchos
MSRP $59.95, $54.95 (dark brown)




Scout (10006949 Distressed Brown, 10006950 Brindle)

Western basic design with buck-stitching
MSRP $46.95, $49.95 (brindle)
Women’s – adding some bling for spring!

Blue Sunday (10006955 Vintage Brown Croco Print)

Ornate croco [...]]]></description>
		<wfw:commentRss>http://www.swhorsetrader.com/2010/03/ariat-debuts-new-belts-and-kids-boots-for-spring-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ariat rings in spring with new half chaps</title>
		<link>http://www.swhorsetrader.com/2010/03/ariat-rings-in-spring-with-new-half-chaps/</link>
		<comments>http://www.swhorsetrader.com/2010/03/ariat-rings-in-spring-with-new-half-chaps/#comments</comments>
		<pubDate>Sat, 13 Mar 2010 01:15:05 +0000</pubDate>
		<dc:creator>Roberta Johnston</dc:creator>
				<category><![CDATA[New Products]]></category>
		<category><![CDATA[Tack & Apparel]]></category>
		<category><![CDATA[apparel]]></category>
		<category><![CDATA[Ariat]]></category>
		<category><![CDATA[chaps]]></category>
		<category><![CDATA[Equine]]></category>
		<category><![CDATA[Horse]]></category>

		<guid isPermaLink="false">http://www.swhorsetrader.com/?p=2100</guid>
		<description><![CDATA[A Sneak Peek from Ariat!
Covington Chap (10005936 &#8211; Black, 10005938 &#8211; Chocolate)
. Dressy chap that&#8217;s competition-worthy with styling that closely mimics a tall boot shaft
. Beautifully shined leather with oiled leather inner calf for extra grip in the saddle
. Elasticized leather back panel on outside to avoid abrasion, plus stretch leather skirt over instep for [...]]]></description>
		<wfw:commentRss>http://www.swhorsetrader.com/2010/03/ariat-rings-in-spring-with-new-half-chaps/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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