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	<title>SouthWest Horse Trader &#187; Tack &amp; Apparel</title>
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		<title>Ariat &#8220;Lends A Hand&#8221; to Al Roker and the Today Show!</title>
		<link>http://www.swhorsetrader.com/2010/07/ariat-lends-a-hand-to-al-roker-and-the-today-show/</link>
		<comments>http://www.swhorsetrader.com/2010/07/ariat-lends-a-hand-to-al-roker-and-the-today-show/#comments</comments>
		<pubDate>Mon, 19 Jul 2010 12:46:39 +0000</pubDate>
		<dc:creator>Roberta Johnston</dc:creator>
				<category><![CDATA[New Products]]></category>
		<category><![CDATA[Tack & Apparel]]></category>
		<category><![CDATA[Ariat]]></category>
		<category><![CDATA[boots]]></category>
		<category><![CDATA[Equine]]></category>
		<category><![CDATA[footwear]]></category>
		<category><![CDATA[Horse]]></category>

		<guid isPermaLink="false">http://www.swhorsetrader.com/?p=2930</guid>
		<description><![CDATA[Ariat International, Inc., the leading manufacturer of performance equestrian footwear and apparel, is proud to announce their donation of footwear and apparel to the Eagle Mount Therapeutic Riding Center based in Bozeman, Montana.
The donation was made through &#8220;Lend a Hand,&#8221; a program with Al Roker NBC&#8217;s Today Show, whose mission is to help small charities [...]]]></description>
		<wfw:commentRss>http://www.swhorsetrader.com/2010/07/ariat-lends-a-hand-to-al-roker-and-the-today-show/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
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		<title>National Helmet Awareness Day July 10, 2010</title>
		<link>http://www.swhorsetrader.com/2010/07/national-helmet-awareness-day-july-10-2010/</link>
		<comments>http://www.swhorsetrader.com/2010/07/national-helmet-awareness-day-july-10-2010/#comments</comments>
		<pubDate>Sat, 03 Jul 2010 14:44:28 +0000</pubDate>
		<dc:creator>Roberta Johnston</dc:creator>
				<category><![CDATA[General News]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Tack & Apparel]]></category>
		<category><![CDATA[CHA]]></category>
		<category><![CDATA[Equine]]></category>
		<category><![CDATA[helmet]]></category>
		<category><![CDATA[Horse]]></category>
		<category><![CDATA[youth]]></category>

		<guid isPermaLink="false">http://www.swhorsetrader.com/?p=2908</guid>
		<description><![CDATA[
Buy Discounted Helmets on this Day from Leading Manufacturers!
The riders4helmets campaign operated by helmet advocate Jeri Bryant and supported by SUCCEED®, has organized a National Helmet Awareness Day endorsed by the United States Equestrian Federation, to be held on July 10th, 2010. riders4helmets has teamed up with leading helmet manufacturers to offer discounts on helmets [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Sit Tight Supreme</title>
		<link>http://www.swhorsetrader.com/2010/07/sit-tight-supreme/</link>
		<comments>http://www.swhorsetrader.com/2010/07/sit-tight-supreme/#comments</comments>
		<pubDate>Thu, 01 Jul 2010 16:40:14 +0000</pubDate>
		<dc:creator>Roberta Johnston</dc:creator>
				<category><![CDATA[New Products]]></category>
		<category><![CDATA[Tack & Apparel]]></category>
		<category><![CDATA[apparel]]></category>
		<category><![CDATA[Equine]]></category>
		<category><![CDATA[Equipment]]></category>
		<category><![CDATA[Horse]]></category>
		<category><![CDATA[Kerrits]]></category>
		<category><![CDATA[product]]></category>

		<guid isPermaLink="false">http://www.swhorsetrader.com/?p=2936</guid>
		<description><![CDATA[Keep Cool and Tight to the Tack in Kerrits Newly Designed Sit-Tight Supreme 
When a no slip grip is needed!. Updated for 2010, Kerrits exclusive Action http://ih.constantcontact.com/fs072/1101855940402/img/506.jpg GripteckTfullseat is now cooler than ever; needle punched for increased ventilation and breathability, backed with CoolmaxT offering superior wicking. Kerrits first introduced GripTekT in the original Sit Tight, [...]]]></description>
		<wfw:commentRss>http://www.swhorsetrader.com/2010/07/sit-tight-supreme/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Ariat Announces Adriano Moraes Bull Rider Boot</title>
		<link>http://www.swhorsetrader.com/2010/06/ariat-announces-adriano-moraes-bull-rider-boot/</link>
		<comments>http://www.swhorsetrader.com/2010/06/ariat-announces-adriano-moraes-bull-rider-boot/#comments</comments>
		<pubDate>Mon, 07 Jun 2010 12:26:08 +0000</pubDate>
		<dc:creator>Roberta Johnston</dc:creator>
				<category><![CDATA[Rodeo/Livestock Shows]]></category>
		<category><![CDATA[Tack & Apparel]]></category>
		<category><![CDATA[adriano moraes]]></category>
		<category><![CDATA[apparel]]></category>
		<category><![CDATA[Ariat]]></category>
		<category><![CDATA[boots]]></category>
		<category><![CDATA[Equine]]></category>
		<category><![CDATA[Horse]]></category>
		<category><![CDATA[Rodeo]]></category>

		<guid isPermaLink="false">http://www.swhorsetrader.com/?p=2762</guid>
		<description><![CDATA[Adriano Moraes Bull Rider Boot
. Official Boot of the PBR
. Premium full-grain leather foot and shaft
. Goodyear leather welt
. Six-row stitch pattern
. Metallic outsole pop design
. Duratread outsole
. MSRP $169.95
. Height 11&#8243;
. Square toe
. Colors:
o 10006837 Earth/Twilight
o 10006835 Black Shrunken Shoulder/Red Light
Straight from the Chutes: Ariat Announces Adriano Moraes Bull Rider Boot
Performance Equestrian Footwear Company [...]]]></description>
		<wfw:commentRss>http://www.swhorsetrader.com/2010/06/ariat-announces-adriano-moraes-bull-rider-boot/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Kerrits Ventilator Jersey &#8211; Keeping You Cool</title>
		<link>http://www.swhorsetrader.com/2010/05/kerrits-ventilator-jersey-keeping-you-cool/</link>
		<comments>http://www.swhorsetrader.com/2010/05/kerrits-ventilator-jersey-keeping-you-cool/#comments</comments>
		<pubDate>Fri, 21 May 2010 11:59:18 +0000</pubDate>
		<dc:creator>Roberta Johnston</dc:creator>
				<category><![CDATA[New Products]]></category>
		<category><![CDATA[Tack & Apparel]]></category>
		<category><![CDATA[apparel]]></category>
		<category><![CDATA[Equine]]></category>
		<category><![CDATA[Horse]]></category>
		<category><![CDATA[jersey]]></category>
		<category><![CDATA[Kerrits]]></category>

		<guid isPermaLink="false">http://www.swhorsetrader.com/?p=2700</guid>
		<description><![CDATA[Stay calm, cool and collected all summer in Kerrits Ventilator Jersey. Perfect for everyday or under a show coat; available in bright patterns or solids, your options are endless for those hot summer days.
The Ventilator Jersey is made from Kerrits signature Cooltek T fabric; the most highly breathable honeycomb weave designed to help reduce core [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Kerrits is Proud to Partner with Columbia Sportswear in Helping the Environment</title>
		<link>http://www.swhorsetrader.com/2010/05/kerrits-is-proud-to-partner-with-columbia-sportswear-in-helping-the-environment/</link>
		<comments>http://www.swhorsetrader.com/2010/05/kerrits-is-proud-to-partner-with-columbia-sportswear-in-helping-the-environment/#comments</comments>
		<pubDate>Sat, 15 May 2010 00:51:41 +0000</pubDate>
		<dc:creator>Roberta Johnston</dc:creator>
				<category><![CDATA[New Products]]></category>
		<category><![CDATA[Tack & Apparel]]></category>
		<category><![CDATA[apparel]]></category>
		<category><![CDATA[Columbia Sportswear]]></category>
		<category><![CDATA[Equine]]></category>
		<category><![CDATA[Horse]]></category>
		<category><![CDATA[Kerrits]]></category>

		<guid isPermaLink="false">http://www.swhorsetrader.com/?p=2616</guid>
		<description><![CDATA[Kerrits continues its commitment to help the environment by participating in &#8220;A Box Life&#8221;, a program initiated by ColumbiaR Sportswear to help keep cardboard boxes in use longer.
&#8220;This is a great program for manufacturers and retailers to get involved in,&#8221; says owner of Kerrits, Kerri Kent. &#8220;A Box Life keeps boxes in use longer, allowing [...]]]></description>
		<wfw:commentRss>http://www.swhorsetrader.com/2010/05/kerrits-is-proud-to-partner-with-columbia-sportswear-in-helping-the-environment/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Innovation Continues at Troxel With Revolutionary New Western Riding Helmet</title>
		<link>http://www.swhorsetrader.com/2010/05/innovation-continues-at-troxel-with-revolutionary-new-western-riding-helmet/</link>
		<comments>http://www.swhorsetrader.com/2010/05/innovation-continues-at-troxel-with-revolutionary-new-western-riding-helmet/#comments</comments>
		<pubDate>Fri, 14 May 2010 10:47:01 +0000</pubDate>
		<dc:creator>Roberta Johnston</dc:creator>
				<category><![CDATA[New Products]]></category>
		<category><![CDATA[Tack & Apparel]]></category>
		<category><![CDATA[apparel]]></category>
		<category><![CDATA[Equine]]></category>
		<category><![CDATA[helmet]]></category>
		<category><![CDATA[Horse]]></category>
		<category><![CDATA[troxel]]></category>

		<guid isPermaLink="false">http://www.swhorsetrader.com/?p=2612</guid>
		<description><![CDATA[Latest Addition To Western Line Offers New Hat Sizing and Headliner Technology
Troxel LLC, the worldwide leader in ASTM/SEI-certified equestrian helmets, has introduced the Cheyenne Rowdy, a new helmet for Western riders looking for the latest in comfort and performance.
The Cheyenne Rowdy (http://www.troxelhelmets.com/rowdy) offers the best materials dynamically integrated for superior comfort, temperature control, and stability. [...]]]></description>
		<wfw:commentRss>http://www.swhorsetrader.com/2010/05/innovation-continues-at-troxel-with-revolutionary-new-western-riding-helmet/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ariat Signs NRHA All-Time Leading Rider Shawn Flarida</title>
		<link>http://www.swhorsetrader.com/2010/05/ariat-signs-nrha-all-time-leading-rider-shawn-flarida/</link>
		<comments>http://www.swhorsetrader.com/2010/05/ariat-signs-nrha-all-time-leading-rider-shawn-flarida/#comments</comments>
		<pubDate>Sat, 08 May 2010 15:46:04 +0000</pubDate>
		<dc:creator>Roberta Johnston</dc:creator>
				<category><![CDATA[Reining]]></category>
		<category><![CDATA[Tack & Apparel]]></category>
		<category><![CDATA[Ariat]]></category>
		<category><![CDATA[Equine]]></category>
		<category><![CDATA[Flarida]]></category>
		<category><![CDATA[Horse]]></category>
		<category><![CDATA[NRHA]]></category>

		<guid isPermaLink="false">http://www.swhorsetrader.com/?p=2534</guid>
		<description><![CDATA[Flarida is Newest Addition to Ariat Pro Team
Ariat International, the leading manufacturer of innovative performance equestrian footwear, apparel and belts, is delighted to announce its sponsorship of Shawn Flarida, world-renowned reiner and Western horseman.
&#8220;We are thrilled to have Shawn join forces with Ariat,&#8221; said Susan Alcala, Ariat&#8217;s vice president of marketing. &#8220;He is the consummate [...]]]></description>
		<wfw:commentRss>http://www.swhorsetrader.com/2010/05/ariat-signs-nrha-all-time-leading-rider-shawn-flarida/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tucker Trail Saddles Sponsors Cindy Branham&#8217;s Mustang Adoption</title>
		<link>http://www.swhorsetrader.com/2010/05/tucker-trail-saddles-sponsors-cindy-branhams-mustang-adoption/</link>
		<comments>http://www.swhorsetrader.com/2010/05/tucker-trail-saddles-sponsors-cindy-branhams-mustang-adoption/#comments</comments>
		<pubDate>Sat, 08 May 2010 15:43:46 +0000</pubDate>
		<dc:creator>Roberta Johnston</dc:creator>
				<category><![CDATA[News of the Region]]></category>
		<category><![CDATA[Sales & Events]]></category>
		<category><![CDATA[Shows & Events]]></category>
		<category><![CDATA[Tack & Apparel]]></category>
		<category><![CDATA[Equine]]></category>
		<category><![CDATA[Horse]]></category>
		<category><![CDATA[mustang]]></category>
		<category><![CDATA[Tucker Trail saddles]]></category>

		<guid isPermaLink="false">http://www.swhorsetrader.com/?p=2520</guid>
		<description><![CDATA[Tucker Trail Saddles, known for providing hours of ultimate trail comfort, has sponsored Cindy Branham with a mustang adoption for the Supreme Extreme Mustang Makeover to be held August 13-14 in Fort Worth, Texas.
Tucker influential Cindy Branham purchased the mustang Saturday, April 24, via online/TV auction on RFD-TV. She has named the mustang Tucker who [...]]]></description>
		<wfw:commentRss>http://www.swhorsetrader.com/2010/05/tucker-trail-saddles-sponsors-cindy-branhams-mustang-adoption/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Devon-Aire Introduces the Sensation Riding Breech with Water Repellent and SPF 50 Protection.</title>
		<link>http://www.swhorsetrader.com/2010/05/devon-aire-introduces-the-sensation-riding-breech-with-water-repellent-and-spf-50-protection/</link>
		<comments>http://www.swhorsetrader.com/2010/05/devon-aire-introduces-the-sensation-riding-breech-with-water-repellent-and-spf-50-protection/#comments</comments>
		<pubDate>Sat, 08 May 2010 13:11:25 +0000</pubDate>
		<dc:creator>Roberta Johnston</dc:creator>
				<category><![CDATA[New Products]]></category>
		<category><![CDATA[Tack & Apparel]]></category>
		<category><![CDATA[apparel]]></category>
		<category><![CDATA[breech]]></category>
		<category><![CDATA[Devon-Aire]]></category>
		<category><![CDATA[Equine]]></category>
		<category><![CDATA[Horse]]></category>

		<guid isPermaLink="false">http://www.swhorsetrader.com/?p=2494</guid>
		<description><![CDATA[Devon-Aire is pleased to announce the introduction of the Sensation Riding Breech with water repellent and SPF 50 protection finish. Consumer request&#8217;s for a riding breech made of this innovative and new hi-tech fabric prompted the design team at Devon-Aire to develop a riding breech that would incorporate the popular water repellent feature as well [...]]]></description>
		<wfw:commentRss>http://www.swhorsetrader.com/2010/05/devon-aire-introduces-the-sensation-riding-breech-with-water-repellent-and-spf-50-protection/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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