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	<title>SouthWest Horse Trader &#187; Tack &amp; Apparel</title>
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		<title>New Website On-Line for Kerrits</title>
		<link>http://www.swhorsetrader.com/2012/01/new-website-on-line-for-kerrits/</link>
		<comments>http://www.swhorsetrader.com/2012/01/new-website-on-line-for-kerrits/#comments</comments>
		<pubDate>Sat, 21 Jan 2012 15:20:15 +0000</pubDate>
		<dc:creator>Roberta Johnston</dc:creator>
				<category><![CDATA[New Products]]></category>
		<category><![CDATA[Tack & Apparel]]></category>
		<category><![CDATA[apparel]]></category>
		<category><![CDATA[Equine]]></category>
		<category><![CDATA[Horse]]></category>
		<category><![CDATA[Kerrits]]></category>

		<guid isPermaLink="false">http://www.swhorsetrader.com/?p=5499</guid>
		<description><![CDATA[Spring is around the corner; it is the time of year to cultivate a fresh crop of Kerrits. The new collection of performance equestrian apparel; including riding tops, tights, breeches socks and gloves can be found on the updated www.Kerrits.com website. Get involved by visiting the website and interacting with Kerrits online community. Along with highlighting the latest Kerrits collection, the community website offers users exclusive sale items, tips on finding the right breech, outfit ideas, action photos, company information and more. Each product page explores a more in depth look at the individual products and the solution they provide to riders. A newly added feature is the ability for customers to instantly “like” products via Facebook. The “like” button easily allows shoppers to post both items and their comments onto their Facebook wall to share with others. The Kerrits community section features the bios and pictures of over 240 current Kerrits Ambassadors. Here they partner with Kerrits to share their equestrian experiences and stories. Overall, the website is designed to give end users an experience and enhance their understanding of the individual products and the Kerrits Brand, while promoting sales through Kerrits authorized dealer network. Ride On! About Kerrits [...]]]></description>
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		<title>BioThane Launches New Website</title>
		<link>http://www.swhorsetrader.com/2010/09/biothane-launches-new-website/</link>
		<comments>http://www.swhorsetrader.com/2010/09/biothane-launches-new-website/#comments</comments>
		<pubDate>Tue, 28 Sep 2010 20:18:28 +0000</pubDate>
		<dc:creator>Roberta Johnston</dc:creator>
				<category><![CDATA[News of the Region]]></category>
		<category><![CDATA[Tack & Apparel]]></category>
		<category><![CDATA[BioThane]]></category>
		<category><![CDATA[Equine]]></category>
		<category><![CDATA[Horse]]></category>
		<category><![CDATA[tack]]></category>

		<guid isPermaLink="false">http://www.swhorsetrader.com/?p=3864</guid>
		<description><![CDATA[BioThaneR is proud to announce the launch of their new equestrian website. The new site will be a resource for riders not only to learn about BioThaneR tack, but also find dealers, watch videos and request product samples. Distributors, wholesales and retailers will also find informational sections that suit their needs. BioThaneR is a reliable coated webbing that is used to make bridles, halters, leads, breastcollars, harness and just about every other type of tack. Manufactured for more than 30 years by BioPlastics, BioThaneR has been the choice of equestrians, as well as in other applications, including elite athletics, mountain climbing, military, world-class amusement parks and more. &#8220;We are very excited to launch our new site,&#8221; says Ethan Boron, President of BioPlastics Company, the manufacturer of BioThaneR. &#8220;The equestrian segment of our business continues to grow so we wanted to create a resource where riders could find everything they want to know about BioThaneR.&#8221; Visitors can check it out at www.biothanehorse.com . FAQs, photo galleries, testimonials and news are just some of the sections that visitors will enjoy. Boron continues, &#8220;Basically we took all of the feedback we had received from our customers and distilled it into the information that people [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Transitioning Bit to Bitless</title>
		<link>http://www.swhorsetrader.com/2010/09/transitioning-bit-to-bitless/</link>
		<comments>http://www.swhorsetrader.com/2010/09/transitioning-bit-to-bitless/#comments</comments>
		<pubDate>Sun, 05 Sep 2010 11:30:15 +0000</pubDate>
		<dc:creator>Roberta Johnston</dc:creator>
				<category><![CDATA[Equipment]]></category>
		<category><![CDATA[News of the Region]]></category>
		<category><![CDATA[Tack & Apparel]]></category>
		<category><![CDATA[bit]]></category>
		<category><![CDATA[Equine]]></category>
		<category><![CDATA[Horse]]></category>

		<guid isPermaLink="false">http://www.swhorsetrader.com/?p=3601</guid>
		<description><![CDATA[For many horse riders riding bitless is a scary idea. The common concerns are &#8220;I won&#8217;t have any control without a bit&#8221;, &#8220;I would never ride my horse without a bit, it&#8217;s too dangerous&#8221;, and &#8220;I&#8217;m scared that my horse will take off without a bit&#8221;. Transitioning your horse from riding with a bit to bitless is relatively easy when you learn a few safety techniques that put you in control. No matter whether you ride English or Western, just a simple rope halter is all you need to get started. Culture and language are basic to any communication between peoples so if I want to ride my horse bitless I need to effectively communicate in a way my horse understands. The basic culture of horses is that of a prey animal whose instinctual survival depends on living in a herd. Since every horse is genetically wired to require a herd leader at all times whether in a herd of horses or in a herd of two, me and my horse, I need to start out by communicating that I&#8217;m the herd leader. If I don&#8217;t behave like a herd leader my horse will either push me around disrespectfully &#8211; [...]]]></description>
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		<title>Take a look at our New Parelli Saddle &#8211; The Cruiser!</title>
		<link>http://www.swhorsetrader.com/2010/09/take-a-look-at-our-new-parelli-saddle-the-cruiser/</link>
		<comments>http://www.swhorsetrader.com/2010/09/take-a-look-at-our-new-parelli-saddle-the-cruiser/#comments</comments>
		<pubDate>Fri, 03 Sep 2010 04:45:57 +0000</pubDate>
		<dc:creator>Roberta Johnston</dc:creator>
				<category><![CDATA[News of the Region]]></category>
		<category><![CDATA[Tack & Apparel]]></category>
		<category><![CDATA[Equine]]></category>
		<category><![CDATA[Horse]]></category>
		<category><![CDATA[New Products]]></category>
		<category><![CDATA[saddle]]></category>

		<guid isPermaLink="false">http://www.swhorsetrader.com/?p=3531</guid>
		<description><![CDATA[The NEW Parelli Cruiser Saddle! &#8220;If you are like me, you started riding horses later in life and were initially exposed to the English world. You probably also started riding in a dressage saddle. I did and I still have very fond memories of that journey. But then along came Pat Parelli and all that changed! So, throughout the years I have tried many saddles, and enjoyed the added security that a western saddle offered. But I still wasn&#8217;t over the moon&#8230;it still didn&#8217;t feel like me! Lucky for me, along came the opportunity to ride a prototype of the NEW Cruiser Saddle! It is a total Hybrid of English/Western&#8230; for me it&#8217;s the best of both worlds! Comfort for me and my horse, a secure (and comfy) seat for me, my knees have a home again and a glorious English girth! Add to that how light it is and I&#8217;m over the moon! Counting down the days until the one I have ordered arrives!&#8221; — Sue Shoemark BIG GREEN BALL The Green Ball is a fabulous play-tool to help build your horse&#8217;s confidence while encouraging curiosity and focus. Horse lovers cannot resits this wonderful training &#8220;toy!&#8221; It&#8217;s big, it&#8217;s [...]]]></description>
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		<title>Ariat&#8217;s new &#8216;babies for fall!</title>
		<link>http://www.swhorsetrader.com/2010/08/ariats-new-babies-for-fall/</link>
		<comments>http://www.swhorsetrader.com/2010/08/ariats-new-babies-for-fall/#comments</comments>
		<pubDate>Wed, 18 Aug 2010 02:56:35 +0000</pubDate>
		<dc:creator>Roberta Johnston</dc:creator>
				<category><![CDATA[New Products]]></category>
		<category><![CDATA[Tack & Apparel]]></category>
		<category><![CDATA[Ariat]]></category>
		<category><![CDATA[boots]]></category>
		<category><![CDATA[English]]></category>
		<category><![CDATA[Equine]]></category>
		<category><![CDATA[Horse]]></category>

		<guid isPermaLink="false">http://www.swhorsetrader.com/?p=3154</guid>
		<description><![CDATA[Ariat Rodeobaby Rocker . Performance riding boot . Premium full-grain leather foot and suede shaft . Screen-printed tattoo shaft design . Ariat Evolution outsole . Performance 1.5&#8243; back-cut heel design with Duratread heel tap . 10&#8243; height . Fatbaby and Wide Square toe options . MSRP $149.95 . 10006757 &#8211; Chestnut Anteater Print/Cream Tattoo . 10006763 &#8211; Black Anteater Print/Black Tattoo . 10006764 &#8211; Distressed Brown Anteater Print/Cream Tattoo Ariat Zipitbaby . Performance riding boot . Premium full-grain leather foot and suede shaft . Graphic, lining and zipper detail &#8211; **zip them down and fold over for interchangeable looks!** . Multiple wear options . Ariat Evolution outsole . Performance 1.5&#8243; back-cut heel design with Duratread heel tap . 8&#8243; height . Wide Square toe . MSRP $129.95 . 10006853 &#8211; Roughed Black/Black . 10006852 &#8211; Chocolate/Pink Splatter]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Ariat &#8220;Lends A Hand&#8221; to Al Roker and the Today Show!</title>
		<link>http://www.swhorsetrader.com/2010/07/ariat-lends-a-hand-to-al-roker-and-the-today-show/</link>
		<comments>http://www.swhorsetrader.com/2010/07/ariat-lends-a-hand-to-al-roker-and-the-today-show/#comments</comments>
		<pubDate>Mon, 19 Jul 2010 12:46:39 +0000</pubDate>
		<dc:creator>Roberta Johnston</dc:creator>
				<category><![CDATA[New Products]]></category>
		<category><![CDATA[Tack & Apparel]]></category>
		<category><![CDATA[Ariat]]></category>
		<category><![CDATA[boots]]></category>
		<category><![CDATA[Equine]]></category>
		<category><![CDATA[footwear]]></category>
		<category><![CDATA[Horse]]></category>

		<guid isPermaLink="false">http://www.swhorsetrader.com/?p=2930</guid>
		<description><![CDATA[Ariat International, Inc., the leading manufacturer of performance equestrian footwear and apparel, is proud to announce their donation of footwear and apparel to the Eagle Mount Therapeutic Riding Center based in Bozeman, Montana. The donation was made through &#8220;Lend a Hand,&#8221; a program with Al Roker NBC&#8217;s Today Show, whose mission is to help small charities across the country that work towards improving conditions in their communities. Today, Eagle Mount was the second charity unveiled in the weeklong cross-county charitable tour. Eagle Mount Therapeutic Riding Center is a place that creates therapeutic recreation opportunities for people of all ages and disabilities. Their equine program aims to enhance the lives of individuals with special needs by providing purposeful, safe and supervised interaction with horses. The Today Show chose Eagle Mount because of their tremendous efforts in improving conditions in their community. With the donation from Ariat, they will be able to provide footwear and apparel to more than 50 riders. &#8220;We are excited to participate in the &#8220;Lend a Hand&#8221; festivities with Murdoch&#8217;s Ranch &#38; Home Supply, one of our valued retail partners, to donate footwear and apparel to such an outstanding program that makes an impact on the local community,&#8221; [...]]]></description>
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		<slash:comments>6</slash:comments>
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		<title>National Helmet Awareness Day July 10, 2010</title>
		<link>http://www.swhorsetrader.com/2010/07/national-helmet-awareness-day-july-10-2010/</link>
		<comments>http://www.swhorsetrader.com/2010/07/national-helmet-awareness-day-july-10-2010/#comments</comments>
		<pubDate>Sat, 03 Jul 2010 14:44:28 +0000</pubDate>
		<dc:creator>Roberta Johnston</dc:creator>
				<category><![CDATA[General News]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Tack & Apparel]]></category>
		<category><![CDATA[CHA]]></category>
		<category><![CDATA[Equine]]></category>
		<category><![CDATA[helmet]]></category>
		<category><![CDATA[Horse]]></category>
		<category><![CDATA[youth]]></category>

		<guid isPermaLink="false">http://www.swhorsetrader.com/?p=2908</guid>
		<description><![CDATA[Buy Discounted Helmets on this Day from Leading Manufacturers! The riders4helmets campaign operated by helmet advocate Jeri Bryant and supported by SUCCEED®, has organized a National Helmet Awareness Day endorsed by the United States Equestrian Federation, to be held on July 10th, 2010. riders4helmets has teamed up with leading helmet manufacturers to offer discounts on helmets to equestrians via participating retailers Nationwide on this day. Helmet brands that are to be included in the promotion to date include: Troxel, Charles Owen, GPA and Aegis (Devon-Aire). Visit www.riders4helmets.com to locate a dealer near you. An official event to celebrate National Helmet Awareness Day will be held at the Kentucky Horse Park, Lexington, KY that will be a fun-filled educational event, featuring experts in safety and leading equestrians. More details will be announced on that shortly. John Hall, President of Freedom Health, LLC, manufacturers of SUCCEED®, said “The National Helmet Awareness Day is an educational event that we hope will become an annual event on the calendar. The riders4helmets campaign goal is to provide information to equestrians on the benefits of wearing a helmet, in order that they can then make an informed choice for their own safety. We’re proud to support [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Sit Tight Supreme</title>
		<link>http://www.swhorsetrader.com/2010/07/sit-tight-supreme/</link>
		<comments>http://www.swhorsetrader.com/2010/07/sit-tight-supreme/#comments</comments>
		<pubDate>Thu, 01 Jul 2010 16:40:14 +0000</pubDate>
		<dc:creator>Roberta Johnston</dc:creator>
				<category><![CDATA[New Products]]></category>
		<category><![CDATA[Tack & Apparel]]></category>
		<category><![CDATA[apparel]]></category>
		<category><![CDATA[Equine]]></category>
		<category><![CDATA[Equipment]]></category>
		<category><![CDATA[Horse]]></category>
		<category><![CDATA[Kerrits]]></category>
		<category><![CDATA[product]]></category>

		<guid isPermaLink="false">http://www.swhorsetrader.com/?p=2936</guid>
		<description><![CDATA[Keep Cool and Tight to the Tack in Kerrits Newly Designed Sit-Tight Supreme When a no slip grip is needed!. Updated for 2010, Kerrits exclusive Action http://ih.constantcontact.com/fs072/1101855940402/img/506.jpg GripteckTfullseat is now cooler than ever; needle punched for increased ventilation and breathability, backed with CoolmaxT offering superior wicking. Kerrits first introduced GripTekT in the original Sit Tight, making the best gripping fullseat; the response was overwhelming. Pro and amateur riders alike love the &#8220;stick like glue&#8221; security this tight offers. With the addition of the improved ventilation this breech is revolutionary, molding to your shape for a custom fit while allowing for a wide range of motion ride after ride. This breech also uses compression fabric to provide extra support for your muscles to prevent fatigue while keeping you cool on those hot summer days. &#8220;Grip TekT fabric is more environmentally-friendly than using leather, and with the addition of the needled punching and CoolmaxR, it has improved breath-ability&#8221; said Kerri Kent, owner and designer for Kerrits Equestrian Apparel. &#8220;You can feel good keeping cool in these breeches and even better that no animals were harmed in the creation of the garment.&#8221; Kerrits; feel good, ride better! Sit Tight Tan http://ih.constantcontact.com/fs072/1101855940402/img/499.jpg black http://ih.constantcontact.com/fs072/1101855940402/img/497.jpg [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Ariat Announces Adriano Moraes Bull Rider Boot</title>
		<link>http://www.swhorsetrader.com/2010/06/ariat-announces-adriano-moraes-bull-rider-boot/</link>
		<comments>http://www.swhorsetrader.com/2010/06/ariat-announces-adriano-moraes-bull-rider-boot/#comments</comments>
		<pubDate>Mon, 07 Jun 2010 12:26:08 +0000</pubDate>
		<dc:creator>Roberta Johnston</dc:creator>
				<category><![CDATA[Rodeo/Livestock Shows]]></category>
		<category><![CDATA[Tack & Apparel]]></category>
		<category><![CDATA[adriano moraes]]></category>
		<category><![CDATA[apparel]]></category>
		<category><![CDATA[Ariat]]></category>
		<category><![CDATA[boots]]></category>
		<category><![CDATA[Equine]]></category>
		<category><![CDATA[Horse]]></category>
		<category><![CDATA[Rodeo]]></category>

		<guid isPermaLink="false">http://www.swhorsetrader.com/?p=2762</guid>
		<description><![CDATA[Adriano Moraes Bull Rider Boot . Official Boot of the PBR . Premium full-grain leather foot and shaft . Goodyear leather welt . Six-row stitch pattern . Metallic outsole pop design . Duratread outsole . MSRP $169.95 . Height 11&#8243; . Square toe . Colors: o 10006837 Earth/Twilight o 10006835 Black Shrunken Shoulder/Red Light Straight from the Chutes: Ariat Announces Adriano Moraes Bull Rider Boot Performance Equestrian Footwear Company and Three-time PBR World Champion Team up to Create &#8220;Official Boot of the PBR&#8221; When your job description requires that you get catapulted through the air from the back of an 1800-pound animal and then scramble to your feet and run for your life, then having the best equipment is a necessity. That&#8217;s why Ariat International, the leading manufacturer of performance equestrian footwear, apparel and belts, is excited to announce the launch of the new &#8220;Adriano Moraes Bull Rider&#8221; boot, the Official Boot of the Professional Bull Riders, Inc. &#8220;We wanted to offer a high-performance bull riding boot for both athletes and fans of the sport,&#8221; said Shane Johnston, Ariat&#8217;s product manager for the Western category. &#8220;We are also fortunate enough to have the only three-time PBR world champion on our [...]]]></description>
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		<title>Kerrits Ventilator Jersey &#8211; Keeping You Cool</title>
		<link>http://www.swhorsetrader.com/2010/05/kerrits-ventilator-jersey-keeping-you-cool/</link>
		<comments>http://www.swhorsetrader.com/2010/05/kerrits-ventilator-jersey-keeping-you-cool/#comments</comments>
		<pubDate>Fri, 21 May 2010 11:59:18 +0000</pubDate>
		<dc:creator>Roberta Johnston</dc:creator>
				<category><![CDATA[New Products]]></category>
		<category><![CDATA[Tack & Apparel]]></category>
		<category><![CDATA[apparel]]></category>
		<category><![CDATA[Equine]]></category>
		<category><![CDATA[Horse]]></category>
		<category><![CDATA[jersey]]></category>
		<category><![CDATA[Kerrits]]></category>

		<guid isPermaLink="false">http://www.swhorsetrader.com/?p=2700</guid>
		<description><![CDATA[Stay calm, cool and collected all summer in Kerrits Ventilator Jersey. Perfect for everyday or under a show coat; available in bright patterns or solids, your options are endless for those hot summer days. The Ventilator Jersey is made from Kerrits signature Cooltek T fabric; the most highly breathable honeycomb weave designed to help reduce core body temperatures by wicking moisture away from your skin to the surface of the fabric for quick evaporation. &#8220;Everything we offer in our Spring/Summer line is designed to keep you cool, comfortable and looking good,&#8221; says Kerri Kent, designer and owner of Kerrits. Not only will this Jersey keep you cool, it&#8217;s made specifically for riders with a stock tie loop for showing and an anatomical equestrian hem that is shorter in the front and longer in the back for full coverage. It also has an invisible side zip pocket for storing horse treats, or other essentials. The Ventilator jersey is available in three styles a short sleeve, sleeveless or long sleeve for the ultimate in sun protection. There is also a kids short sleeve styles available. The Ventilator Jersey merges comfort and performance; combine it with any Kerrits tight to beat the heat [...]]]></description>
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