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	<title>SouthWest Horse Trader &#187; Grooming &amp; Care</title>
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		<title>Keegan Wins Title of Farnam&#8217;s 2012 SuperMask II SuperModel</title>
		<link>http://www.swhorsetrader.com/2011/12/keegan-wins-title-of-farnams-2012-supermask-ii-supermodel/</link>
		<comments>http://www.swhorsetrader.com/2011/12/keegan-wins-title-of-farnams-2012-supermask-ii-supermodel/#comments</comments>
		<pubDate>Sun, 18 Dec 2011 14:56:03 +0000</pubDate>
		<dc:creator>Roberta Johnston</dc:creator>
				<category><![CDATA[Grooming & Care]]></category>
		<category><![CDATA[Equine]]></category>
		<category><![CDATA[Farnam]]></category>
		<category><![CDATA[Horse]]></category>
		<category><![CDATA[SuperMask]]></category>

		<guid isPermaLink="false">http://www.swhorsetrader.com/?p=5385</guid>
		<description><![CDATA[And A Starring Role in the 2012 SuperMaskR Advertising Campaign Keegan held off a late charge in the home stretch from Stasia Wild Pony in the race to win the 2012 SuperMask II SuperModel title. The two horses ran neck and neck throughout the voting phase, with the lead horse changing several times in the backstretch. In the final days of voting, Keegan pulled away to win the first place prize . . . a starring role in the SuperMaskR II Horse Fly Mask with Shimmer WeaveT Mesh Color Collection 2012 advertising campaign. &#8220;The voting in this year&#8217;s SuperMask II SuperModel contest has been brisk, with total votes cast numbering in the thousands,&#8221; said Chris Jacobi, senior vice president of equine products at Farnam. &#8220;We were delighted to have the ability to engage so directly with our consumers throughout the contest and have them choose such a beautiful horse to represent the SuperMaskR II Horse Fly Mask with Shimmer WeaveT Mesh Color Collection throughout 2012.&#8221; Keegan is an eight-year-old, 17 hand, black Friesian stallion owned by Emily Jewell of Grace and Beauty Farms in Carlisle, Indiana. He comes out of a dam from the Stam 50 line and his sire [...]]]></description>
		<wfw:commentRss>http://www.swhorsetrader.com/2011/12/keegan-wins-title-of-farnams-2012-supermask-ii-supermodel/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>TRI-TEC 14T Fly Repellent NOW in the new 16-ounce travel size bottle</title>
		<link>http://www.swhorsetrader.com/2011/09/tri-tec-14t-fly-repellent-now-in-the-new-16-ounce-travel-size-bottle/</link>
		<comments>http://www.swhorsetrader.com/2011/09/tri-tec-14t-fly-repellent-now-in-the-new-16-ounce-travel-size-bottle/#comments</comments>
		<pubDate>Fri, 02 Sep 2011 15:29:04 +0000</pubDate>
		<dc:creator>Roberta Johnston</dc:creator>
				<category><![CDATA[Grooming & Care]]></category>
		<category><![CDATA[New Products]]></category>
		<category><![CDATA[Equine]]></category>
		<category><![CDATA[Farnam]]></category>
		<category><![CDATA[flies]]></category>
		<category><![CDATA[fly repellant]]></category>
		<category><![CDATA[Horse]]></category>
		<category><![CDATA[tri-tec]]></category>

		<guid isPermaLink="false">http://www.swhorsetrader.com/?p=5318</guid>
		<description><![CDATA[Taking your horse to shows this summer . . . wish you had a premium fly spray in a handy travel size bottle? TRI-TEC 14T Fly Repellent in the new 16-ounce travel size bottle is just the answer you are looking for. The new 16-ounce travel size bottle fits easily in your grooming tote or show apron and is easy to carry around for a final spray-down before entering the ring to keep your horse free from flying distractions. The new smaller size also makes it easier to tuck a bottle in the trailer, another in the barn and keep one out by the gate to the paddock or pasture. TRI-TEC 14T Fly Repellent&#8217;s water-based formula provides quick knock-down of biting and nuisance flies for up to 14 days. It protects horses from Horse Flies, House Flies, Stable Flies, Face Flies, Horn Flies and Deer Flies as well as Gnats, Mosquitoes, Lice, Ticks and Deer Ticks that may transmit Lyme Disease. &#8220;The handy new 16-ounce size bottle is the perfect size for traveling to a show,&#8221; said Martha Lefebvre, marketing manager for Farnam Horse Products. &#8220;When you return home it may be refilled from the gallon size refill bottle of [...]]]></description>
		<wfw:commentRss>http://www.swhorsetrader.com/2011/09/tri-tec-14t-fly-repellent-now-in-the-new-16-ounce-travel-size-bottle/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Introducing Four New Horse Health Products and a New Look for the Product Line</title>
		<link>http://www.swhorsetrader.com/2011/08/introducing-four-new-horse-health-products-and-a-new-look-for-the-product-line/</link>
		<comments>http://www.swhorsetrader.com/2011/08/introducing-four-new-horse-health-products-and-a-new-look-for-the-product-line/#comments</comments>
		<pubDate>Mon, 29 Aug 2011 15:21:57 +0000</pubDate>
		<dc:creator>Roberta Johnston</dc:creator>
				<category><![CDATA[Grooming & Care]]></category>
		<category><![CDATA[ambush insecticide]]></category>
		<category><![CDATA[equifusion]]></category>
		<category><![CDATA[Equine]]></category>
		<category><![CDATA[Farnam]]></category>
		<category><![CDATA[Horse]]></category>
		<category><![CDATA[horse health products]]></category>
		<category><![CDATA[reach joint]]></category>
		<category><![CDATA[shur hoof]]></category>

		<guid isPermaLink="false">http://www.swhorsetrader.com/?p=5316</guid>
		<description><![CDATA[Horse Health Products has been the brand pragmatic performance horse people have relied upon for more than 35 years. This year the company introduces a new unifying look to the product line to help busy horse owners locate them on the shelf. Four new products are being added to the Horse Health Products line making it a more comprehensive line of quality products for serious horse care at an affordable price for owners and trainers of multiple horses. AmbushT Insecticide &#38; Repellent is a water-based, ready-to-use formula that is economical and effective for use on horses as well as dogs. It kills and repels stable flies, horse flies, face flies, deer flies, house flies, horn flies, mosquitoes, gnats, ticks, fleas, chiggers and lice. This non-oily insecticide repellent contains pyrethrins, piperonyl butoxide technical and permethrin. AmbushT Insecticide &#38; Repellent is available in a one-quart bottle with sprayer. EquiFusionT 2-in-1 Shampoo &#38; Conditioner is a biodegradable, phosphate-free, shampoo and conditioner that cleans and moisturizes hair in one-step! The high-sudsing formula penetrates the hair to remove dirt and debris, while deep conditioner and coconut oil ingredients restore moisture to the hair for a soft, silky feel and add shine to the coat. Properly [...]]]></description>
		<wfw:commentRss>http://www.swhorsetrader.com/2011/08/introducing-four-new-horse-health-products-and-a-new-look-for-the-product-line/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>New TRI-CareR Triple Action Wound Treatment 14-Ounce Size</title>
		<link>http://www.swhorsetrader.com/2011/07/new-tri-carer-triple-action-wound-treatment-14-ounce-size/</link>
		<comments>http://www.swhorsetrader.com/2011/07/new-tri-carer-triple-action-wound-treatment-14-ounce-size/#comments</comments>
		<pubDate>Wed, 20 Jul 2011 14:07:50 +0000</pubDate>
		<dc:creator>Roberta Johnston</dc:creator>
				<category><![CDATA[Grooming & Care]]></category>
		<category><![CDATA[New Products]]></category>
		<category><![CDATA[Vet/Chiro/Health]]></category>
		<category><![CDATA[Central Life]]></category>
		<category><![CDATA[Equine]]></category>
		<category><![CDATA[Farnam]]></category>
		<category><![CDATA[Horse]]></category>
		<category><![CDATA[Tri-Care]]></category>
		<category><![CDATA[Wound]]></category>

		<guid isPermaLink="false">http://www.swhorsetrader.com/?p=5281</guid>
		<description><![CDATA[New TRI-CareR Triple Action Wound Treatment 14-Ounce Size is Ideal for Horse Owners with Multiple Horses and for Boarding Facilities TRI-CareR Triple Action Wound Treatment has been empowering horse owners to help in their horse&#8217;s healing process for more than eight years. Now this popular wound treatment formula is available in a 14-ounce size that is ideal for horse owners with multiple horses and for boarding facilities. &#8220;Dealing with minor wounds is a typical part of caring for horses,&#8221; said Alyssa Barngrover, brand manager, Farnam Horse Products. &#8220;When you see that your horse is hurt you just want to be able to do something to help quickly.&#8221; TRI-CareR Triple Action Wound Treatment addresses the three main concerns that horse owners have with wound care: 1 &#8211; it aids in wound cleansing, 2- it helps prevent infection, and 3 &#8211; it aids in pain relief. &#8220;TRI-CareR wound treatment enables you to do something to help the healing process,&#8221; added Barngrover. TRI-CareR Triple Action Wound Treatment features powerful salicylic acid and tea tree oil, which have hygienic properties to help prevent infection and help relieve topical conditions that may have an underlying origin. The benzocaine and menthol aid in pain relief while [...]]]></description>
		<wfw:commentRss>http://www.swhorsetrader.com/2011/07/new-tri-carer-triple-action-wound-treatment-14-ounce-size/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Search Is On For The 2012 SuperMask II SuperModel</title>
		<link>http://www.swhorsetrader.com/2011/06/the-search-is-on-for-the-2012-supermask-ii-supermodel-2/</link>
		<comments>http://www.swhorsetrader.com/2011/06/the-search-is-on-for-the-2012-supermask-ii-supermodel-2/#comments</comments>
		<pubDate>Tue, 21 Jun 2011 18:57:38 +0000</pubDate>
		<dc:creator>Roberta Johnston</dc:creator>
				<category><![CDATA[Grooming & Care]]></category>
		<category><![CDATA[Equine]]></category>
		<category><![CDATA[Farnam]]></category>
		<category><![CDATA[farnamhorse]]></category>
		<category><![CDATA[Horse]]></category>
		<category><![CDATA[SuperMask]]></category>

		<guid isPermaLink="false">http://www.swhorsetrader.com/?p=5230</guid>
		<description><![CDATA[Farnam Brings Back This Popular Contest The search is on! Farnam is looking for the most gorgeous horse to star in their 2012 SuperMaskR II horse fly mask ad campaign. The entry process is open until July 5, 2011. Farnam is again searching the entire country, all 50 states plus the District of Columbia, to find the 2012 SuperMask II SuperModel. This special horse will need to strut their stuff for the cameras because the Grand Prize winning horse will star in Farnam&#8217;s national SuperMaskR II fly mask advertising campaign throughout the 2012 Fly Season. SuperMask II SuperModel contest entry forms and complete contest rules are available online at www.farnamhorse.com/supermask. Entries may also be made on Facebook at www.Facebook.com/farnamhorse. Contestants must submit a photograph of one horse along with an essay of 50 words or less about why their horse should be the SuperMask II SuperModel for 2012. Entries must be received by July 5, 2011. Twelve semi-finalists will be chosen from the pool of eligible entries and posted on the www.farnamhorse.com/supermask website and Facebook at www.Facebook.com/farnamhorse on July 21, 2011. The public will be asked to vote online for their favorite horse from July 21 through August 18, 2011. [...]]]></description>
		<wfw:commentRss>http://www.swhorsetrader.com/2011/06/the-search-is-on-for-the-2012-supermask-ii-supermodel-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Gold Standard in Fly Control for Horses &#8212; Bronco Gold Equine Fly Spray</title>
		<link>http://www.swhorsetrader.com/2011/06/the-gold-standard-in-fly-control-for-horses-bronco-gold-equine-fly-spray/</link>
		<comments>http://www.swhorsetrader.com/2011/06/the-gold-standard-in-fly-control-for-horses-bronco-gold-equine-fly-spray/#comments</comments>
		<pubDate>Mon, 13 Jun 2011 00:05:45 +0000</pubDate>
		<dc:creator>Roberta Johnston</dc:creator>
				<category><![CDATA[Grooming & Care]]></category>
		<category><![CDATA[New Products]]></category>
		<category><![CDATA[bronco]]></category>
		<category><![CDATA[Equine]]></category>
		<category><![CDATA[Farnam]]></category>
		<category><![CDATA[fly spray]]></category>
		<category><![CDATA[Horse]]></category>

		<guid isPermaLink="false">http://www.swhorsetrader.com/?p=5205</guid>
		<description><![CDATA[Looking for a product that provides protection against flies while leaving your horse&#8217;s coat conditioned and shiny? BroncoR Gold Equine Fly Spray delivers just that; the fly protection horse owners demand, with the exceptional value you&#8217;d expect from the BroncoR name, plus a coat conditioner that imparts a high sheen to the hair when brushed out. This combination makes it ideal for the summer show season. Just one to two ounces of BroncoR Gold fly spray per horse per day kills and repels stable, horn, house, face, horse, and deer flies plus mosquitoes and gnats and also acts as a grooming aid. BroncoR Gold fly spray may be applied either with a soft cloth on the horse or as a fine mist spray on the horse or in the barn. Effective fly control can be achieved by incorporating a few simple management tips: . Dispose of fly breeding material including manure and used bedding . If waste disposal is not possible, treat manure with an effective larvicide . Keep paddocks and corrals clean and dry . Scrub water buckets and troughs weekly . Remove standing water which may serve as a mosquito breeding ground . Read all labels before use, [...]]]></description>
		<wfw:commentRss>http://www.swhorsetrader.com/2011/06/the-gold-standard-in-fly-control-for-horses-bronco-gold-equine-fly-spray/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pfizer Animal Health and Stable Management Launch SOLITUDE IGR(R) Fly Control Sweepstakes</title>
		<link>http://www.swhorsetrader.com/2011/06/pfizer-animal-health-and-stable-management-launch-solitude-igrr-fly-control-sweepstakes/</link>
		<comments>http://www.swhorsetrader.com/2011/06/pfizer-animal-health-and-stable-management-launch-solitude-igrr-fly-control-sweepstakes/#comments</comments>
		<pubDate>Sat, 11 Jun 2011 17:14:07 +0000</pubDate>
		<dc:creator>Roberta Johnston</dc:creator>
				<category><![CDATA[Grooming & Care]]></category>
		<category><![CDATA[cyromazine]]></category>
		<category><![CDATA[Equine]]></category>
		<category><![CDATA[Horse]]></category>
		<category><![CDATA[Pfizer]]></category>
		<category><![CDATA[solitude igr]]></category>
		<category><![CDATA[solitude sweepstakes]]></category>

		<guid isPermaLink="false">http://www.swhorsetrader.com/?p=5194</guid>
		<description><![CDATA[Help Protect Against Pesky Flies for a Chance to Win $1,500 in Cash and Prizes Pfizer Animal Health and Stable Management have joined together to offer horse owners a chance to enter the SOLITUDE IGRR Sweepstakes. Entries have a chance to win a season&#8217;s supply of SOLITUDE IGR (2.21% cyromazine) fly prevention for 10 horses and more than $1,500 in cash and prizes. The SOLITUDE IGR Sweepstakes kicked off on May 1, 2011 at 12:00:01 A.M. (CT) and run until August 31, 2011 at 11:59:59 P.M. (CT). The sweepstakes is only open to individuals who are horse owners or owners/operators/managers of boarding facilities. Participants log onto www.stable-management.com/news/SolitudeSweepstakes/. Follow the online instructions to complete the entry form and answer a brief questionnaire. Entries are limited to one per person. A winner will be selected in a random drawing held on or about September 6, 2011. &#8220;Pfizer Animal Health is thrilled to partner with Stable Management to offer horse owners this unique opportunity,&#8221; said Kristin Ruff, Director, Pfizer Animal Health. &#8220;Fly control is an issue that every horse owner has to deal with. This sweepstakes offers someone a chance to try SOLTIDUE IGR that may have never considered feed-through fly control as [...]]]></description>
		<wfw:commentRss>http://www.swhorsetrader.com/2011/06/pfizer-animal-health-and-stable-management-launch-solitude-igrr-fly-control-sweepstakes/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>IverCare Dewormer Launches a New Ivercare.com Website with a New Customer Loyalty Program</title>
		<link>http://www.swhorsetrader.com/2011/06/ivercare-dewormer-launches-a-new-ivercare-com-website-with-a-new-customer-loyalty-program/</link>
		<comments>http://www.swhorsetrader.com/2011/06/ivercare-dewormer-launches-a-new-ivercare-com-website-with-a-new-customer-loyalty-program/#comments</comments>
		<pubDate>Wed, 08 Jun 2011 12:49:15 +0000</pubDate>
		<dc:creator>Roberta Johnston</dc:creator>
				<category><![CDATA[Grooming & Care]]></category>
		<category><![CDATA[New Products]]></category>
		<category><![CDATA[Vet/Chiro/Health]]></category>
		<category><![CDATA[dewormer]]></category>
		<category><![CDATA[Equine]]></category>
		<category><![CDATA[Farnam]]></category>
		<category><![CDATA[Horse]]></category>
		<category><![CDATA[ivercare]]></category>
		<category><![CDATA[parasite]]></category>

		<guid isPermaLink="false">http://www.swhorsetrader.com/?p=5178</guid>
		<description><![CDATA[Get Free IverCareR Dewormer and Other Merchandise IverCareR (ivermectin) Paste 1.87% dewormer introduces a Consumer Loyalty Program designed to enhance the horse deworming experience; and a new website,  www.ivercare.com, designed to enhance the horse owners deworming knowledge. Start saving the UPC codes from every box of IverCareR dewormer you buy and redeem four of them for a free dose of IverCareR dewormer. Additional featured Rewards are available on line at www.ivercare.com. Rewards change on a regular basis, so if you see something you like, get it while you can. Return to the  www.ivercare.com website often to see what&#8217;s new. When you see a Reward you want, click on the link and print out the mail-in certificate. Complete the certificate and send it in along with the appropriate number of IverCareR dewormer UPC codes required. We will send you the Reward and you don&#8217;t have to pay for shipping or handling or any extra charge. Mail-in certificates for free IverCareR dewormer are also available from participating retailers. While you are on the IverCareR dewormer website check out the Parasite Information tab for facts about parasite lifecycles and parasite protection. On the same tab you will find a link to details about specific parasite [...]]]></description>
		<wfw:commentRss>http://www.swhorsetrader.com/2011/06/ivercare-dewormer-launches-a-new-ivercare-com-website-with-a-new-customer-loyalty-program/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Unveil Your Horse&#8217;s Beauty With Two New Laser Sheen Premium Grooming Products</title>
		<link>http://www.swhorsetrader.com/2011/06/unveil-your-horses-beauty-with-two-new-laser-sheen-premium-grooming-products/</link>
		<comments>http://www.swhorsetrader.com/2011/06/unveil-your-horses-beauty-with-two-new-laser-sheen-premium-grooming-products/#comments</comments>
		<pubDate>Tue, 07 Jun 2011 12:54:55 +0000</pubDate>
		<dc:creator>Roberta Johnston</dc:creator>
				<category><![CDATA[Grooming & Care]]></category>
		<category><![CDATA[New Products]]></category>
		<category><![CDATA[detangler]]></category>
		<category><![CDATA[Equine]]></category>
		<category><![CDATA[Farnam]]></category>
		<category><![CDATA[grooming]]></category>
		<category><![CDATA[Horse]]></category>
		<category><![CDATA[laser sheen]]></category>
		<category><![CDATA[shampoo]]></category>

		<guid isPermaLink="false">http://www.swhorsetrader.com/?p=5182</guid>
		<description><![CDATA[Laser SheenR Show-Stopping Shampoo and Laser SheenR Volume-Enhancing Detangler Whether you and your horse are at a show, on a trail ride or just hanging out at the barn, you can give your horse a beautiful showring appearance that will capture admiring looks from other equestrians with Laser SheenR Show-Stopping Shampoo and Laser SheenR Volume-Enhancing Detangler. Laser SheenR Show-Stopping Shampoo is a premium quality, moisturizing shampoo that enhances the horse&#8217;s features to get noticed. It is specifically formulated to produce a rich, luxurious lather that penetrates deep down to the skin for a flawlessly clean coat. Deep conditioners moisturize the hair and help repair split-ends, leaving the coat velvety soft and intensely radiant for a mesmerizing look. It detangles knotted hair, minimizes breakage and increases manageability for a healthy, flowing mane and tail. Vitamin E and PABA sunscreen help protect the skin and hair from bleaching and harsh environmental elements such as wind, weather and sun. Properly pH-balanced, Laser SheenR Show-Stopping Shampoo rinses out easily and thoroughly to eliminate residue left behind and return the skin and coat pH to its normal, healthy level. Laser SheenR Volume-Enhancing Detangler eliminates tangles for a flowing mane and tail that will captivate any [...]]]></description>
		<wfw:commentRss>http://www.swhorsetrader.com/2011/06/unveil-your-horses-beauty-with-two-new-laser-sheen-premium-grooming-products/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Forshner&#8217;s Hoof Packing is an Official Product of the American Farrier&#8217;s Association</title>
		<link>http://www.swhorsetrader.com/2011/05/forshners-hoof-packing-is-an-official-product-of-the-american-farriers-association/</link>
		<comments>http://www.swhorsetrader.com/2011/05/forshners-hoof-packing-is-an-official-product-of-the-american-farriers-association/#comments</comments>
		<pubDate>Sun, 15 May 2011 00:12:09 +0000</pubDate>
		<dc:creator>Roberta Johnston</dc:creator>
				<category><![CDATA[Grooming & Care]]></category>
		<category><![CDATA[New Products]]></category>
		<category><![CDATA[afa]]></category>
		<category><![CDATA[Equine]]></category>
		<category><![CDATA[Farnam]]></category>
		<category><![CDATA[farrier]]></category>
		<category><![CDATA[Forshner's]]></category>
		<category><![CDATA[Horse]]></category>

		<guid isPermaLink="false">http://www.swhorsetrader.com/?p=5069</guid>
		<description><![CDATA[IT&#8217;S OFFICIAL &#8211; FORSHNER&#8217;SR HOOF PACKING IS AN OFFICIAL PRODUCT OF THE AMERICAN FARRIER&#8217;S ASSOCIATION Forshner&#8217;sR Hoof Packing, a farrier&#8217;s favorite for more than 25 years, has been named an Official Product of the American Farrier&#8217;s Association (AFA). Forshner&#8217;sR Hoof Packing joins Farnam&#8217;s Horseshoer&#8217;s SecretR hoof supplement and topical line, an Official Product of the AFA since 2004, in this special designation. Forshner&#8217;sR Hoof Packing is the original ready-to-use emollient hoof packing product. The brand is a well-known staple in the hoof care industry. Forshner&#8217;sR Hoof Packing is used by high performance horse owners and farriers alike for packing hooves after a strenuous workout or for use under pads before shoeing. Forshner&#8217;sR Hoof Packing packs into the hoof cavity to aid in preventing hardened frogs, contracted heels and hoof dryness. The original ready-to-use hoof packing contains vital oils and other essential ingredients to help retain moisture and keep hooves pliable. The thick, emollient formula keeps working the entire time it&#8217;s packed into the hoof. Forshner&#8217;sR brand won&#8217;t dry out in the hoof or in the pail. Packing a hoof is as easy as 1-2-3 with Forshner&#8217;sR Hoof Packing. Step 1: Make sure the hoof is clean and dry. Take a [...]]]></description>
		<wfw:commentRss>http://www.swhorsetrader.com/2011/05/forshners-hoof-packing-is-an-official-product-of-the-american-farriers-association/feed/</wfw:commentRss>
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