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	<title>SouthWest Horse Trader &#187; Grooming &amp; Care</title>
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		<title>Farnam Introduces The Shimmerlator</title>
		<link>http://www.swhorsetrader.com/2010/06/farnam-introduces-the-shimmerlator/</link>
		<comments>http://www.swhorsetrader.com/2010/06/farnam-introduces-the-shimmerlator/#comments</comments>
		<pubDate>Fri, 18 Jun 2010 14:40:42 +0000</pubDate>
		<dc:creator>Roberta Johnston</dc:creator>
				<category><![CDATA[Grooming & Care]]></category>
		<category><![CDATA[New Products]]></category>
		<category><![CDATA[Equine]]></category>
		<category><![CDATA[Farnam]]></category>
		<category><![CDATA[grooming]]></category>
		<category><![CDATA[Horse]]></category>
		<category><![CDATA[shimmerlator]]></category>

		<guid isPermaLink="false">http://www.swhorsetrader.com/?p=2832</guid>
		<description><![CDATA[
A New Web Site Gives You the Opportunity to See Which New SuperMaskR II Mask with Shimmer WeaveT Mesh Will Best Highlight the Beauty of Your Horse
When Farnam Horse Products introduced the new SuperMaskR II Horse Fly Mask with Shimmer WeaveT Mesh Color Collection earlier this year, fashion forward horse owners were faced with a [...]]]></description>
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		<title>eZall Show-n-Go</title>
		<link>http://www.swhorsetrader.com/2010/05/ezall-show-n-go/</link>
		<comments>http://www.swhorsetrader.com/2010/05/ezall-show-n-go/#comments</comments>
		<pubDate>Sat, 15 May 2010 14:48:41 +0000</pubDate>
		<dc:creator>Roberta Johnston</dc:creator>
				<category><![CDATA[Grooming & Care]]></category>
		<category><![CDATA[New Products]]></category>
		<category><![CDATA[Equine]]></category>
		<category><![CDATA[eZall]]></category>
		<category><![CDATA[grooming]]></category>
		<category><![CDATA[Horse]]></category>

		<guid isPermaLink="false">http://www.swhorsetrader.com/?p=2631</guid>
		<description><![CDATA[You&#8217;ve put in the hard work, dedication, sweat and tears; Now show season is here and it&#8217;s time to let your horse shine. Add that extra touch of show ring brilliance to your horse&#8217;s coat this season, with eZall Show-n-Go. A spray on, leave-in conditioner, Show-n-Go is specially formulated to add luster and manageability to [...]]]></description>
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		<title>Win A Trip to the Big Apple</title>
		<link>http://www.swhorsetrader.com/2010/05/win-a-trip-to-the-big-apple-2/</link>
		<comments>http://www.swhorsetrader.com/2010/05/win-a-trip-to-the-big-apple-2/#comments</comments>
		<pubDate>Sat, 08 May 2010 14:58:45 +0000</pubDate>
		<dc:creator>Roberta Johnston</dc:creator>
				<category><![CDATA[Grooming & Care]]></category>
		<category><![CDATA[New Products]]></category>
		<category><![CDATA[dewormer]]></category>
		<category><![CDATA[durvet]]></category>
		<category><![CDATA[Equine]]></category>
		<category><![CDATA[Horse]]></category>

		<guid isPermaLink="false">http://www.swhorsetrader.com/?p=2514</guid>
		<description><![CDATA[One of Many Rewards from using Durvet Apple Flavored Wormer
Are you a hard working horse owner who goes above and beyond the line of duty for your horse? Needing a vacation in the near future? Well you&#8217;re just in luck. Durvet&#8217;s Apple Wormer has given responsible, hard working horse owners the opportunity to win a [...]]]></description>
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		<title>NEW UltraShield EX Fly Mask From Absorbine</title>
		<link>http://www.swhorsetrader.com/2010/05/new-ultrashield-ex-fly-mask-from-absorbine/</link>
		<comments>http://www.swhorsetrader.com/2010/05/new-ultrashield-ex-fly-mask-from-absorbine/#comments</comments>
		<pubDate>Sat, 08 May 2010 13:17:58 +0000</pubDate>
		<dc:creator>Roberta Johnston</dc:creator>
				<category><![CDATA[Grooming & Care]]></category>
		<category><![CDATA[New Products]]></category>
		<category><![CDATA[Absorbine]]></category>
		<category><![CDATA[Equine]]></category>
		<category><![CDATA[Fly Mask]]></category>
		<category><![CDATA[Horse]]></category>
		<category><![CDATA[UltraShield]]></category>

		<guid isPermaLink="false">http://www.swhorsetrader.com/?p=2500</guid>
		<description><![CDATA[Maximum Protection and Comfort
Absorbine introduces the newest defense in the war against aggressive and pesky flies and bugs &#8211; the UltraShieldR EX Fly Mask. This new fly mask from Absorbine can help protect from painful bites that can send your horse into a frenzy and lead to serious injury. In addition, reliable protection is needed [...]]]></description>
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		<title>Countdown to Lexington Sweepstakes from Farnam</title>
		<link>http://www.swhorsetrader.com/2010/05/countdown-to-lexington-sweepstakes-from-farnam/</link>
		<comments>http://www.swhorsetrader.com/2010/05/countdown-to-lexington-sweepstakes-from-farnam/#comments</comments>
		<pubDate>Sat, 08 May 2010 13:05:33 +0000</pubDate>
		<dc:creator>Roberta Johnston</dc:creator>
				<category><![CDATA[Grooming & Care]]></category>
		<category><![CDATA[Sales & Events]]></category>
		<category><![CDATA[Shows & Events]]></category>
		<category><![CDATA[Equine]]></category>
		<category><![CDATA[Farnam]]></category>
		<category><![CDATA[Horse]]></category>
		<category><![CDATA[Lexington]]></category>
		<category><![CDATA[sweepstakes]]></category>

		<guid isPermaLink="false">http://www.swhorsetrader.com/?p=2490</guid>
		<description><![CDATA[
Six Grand Prizes = Six Trips for Two to Lexington This Fall
Cheer On Your Favorite U.S. Team with this Opportunity of a Lifetime
Imagine yourself in a crowd of thousands experiencing a landmark event as it makes its debut outside of Europe. That is what will happen when six lucky people win a grand prize package [...]]]></description>
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		<title>New Fine Line of Earth Friendly Equine Grooming Products from ECOLICIOUS EQUESTRIAN</title>
		<link>http://www.swhorsetrader.com/2010/05/new-fine-line-of-earth-friendly-equine-grooming-products-from-ecolicious-equestrian/</link>
		<comments>http://www.swhorsetrader.com/2010/05/new-fine-line-of-earth-friendly-equine-grooming-products-from-ecolicious-equestrian/#comments</comments>
		<pubDate>Fri, 07 May 2010 21:04:58 +0000</pubDate>
		<dc:creator>Roberta Johnston</dc:creator>
				<category><![CDATA[Grooming & Care]]></category>
		<category><![CDATA[New Products]]></category>
		<category><![CDATA[ecolicious]]></category>
		<category><![CDATA[Equine]]></category>
		<category><![CDATA[Horse]]></category>
		<category><![CDATA[organic ingredients]]></category>

		<guid isPermaLink="false">http://www.swhorsetrader.com/?p=2480</guid>
		<description><![CDATA[&#8220;Have you ever wondered what&#8217;s in your horse grooming products? You can find a number of online resources that examine the safety of human personal care products, but you will have to search very hard to find anything related to the safety of equine grooming products. Certain products can be outright hazardous to the health [...]]]></description>
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		<title>Zephyr’s Garden Launches New Stop The Itch Spray</title>
		<link>http://www.swhorsetrader.com/2010/05/zephyr%e2%80%99s-garden-launches-new-stop-the-itch-spra/</link>
		<comments>http://www.swhorsetrader.com/2010/05/zephyr%e2%80%99s-garden-launches-new-stop-the-itch-spra/#comments</comments>
		<pubDate>Mon, 03 May 2010 16:54:59 +0000</pubDate>
		<dc:creator>Roberta Johnston</dc:creator>
				<category><![CDATA[Grooming & Care]]></category>
		<category><![CDATA[New Products]]></category>
		<category><![CDATA[News of the Region]]></category>
		<category><![CDATA[Equine]]></category>
		<category><![CDATA[herbal]]></category>
		<category><![CDATA[Horse]]></category>
		<category><![CDATA[topical]]></category>
		<category><![CDATA[zephyr's]]></category>

		<guid isPermaLink="false">http://www.swhorsetrader.com/?p=2367</guid>
		<description><![CDATA[Zephyr’s Garden top selling Stop The Itch Salve has a new oil-free sibling!
SANTA BARBARA, CA – April, 2010 – After a year of product refinement, internal testing, and a national product trial, Zephyr’s Garden’s new Stop the Itch Spray is now available to the public. The tests results concluded that horses and dogs around the [...]]]></description>
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		<title>Professional’s Choice Launches NEW Equisential™ Line</title>
		<link>http://www.swhorsetrader.com/2010/04/professional%e2%80%99s-choice-launches-new-equisential%e2%84%a2-line/</link>
		<comments>http://www.swhorsetrader.com/2010/04/professional%e2%80%99s-choice-launches-new-equisential%e2%84%a2-line/#comments</comments>
		<pubDate>Wed, 21 Apr 2010 19:13:34 +0000</pubDate>
		<dc:creator>Roberta Johnston</dc:creator>
				<category><![CDATA[Grooming & Care]]></category>
		<category><![CDATA[New Products]]></category>
		<category><![CDATA[blanket]]></category>
		<category><![CDATA[Equine]]></category>
		<category><![CDATA[equisential]]></category>
		<category><![CDATA[Fly Mask]]></category>
		<category><![CDATA[Horse]]></category>
		<category><![CDATA[professional's choice]]></category>

		<guid isPermaLink="false">http://www.swhorsetrader.com/?p=2356</guid>
		<description><![CDATA[Professional’s Choice Sports Medicine Products Inc., inventor of the authentic Sports Medicine Boot widely used throughout the equine industry, presented their new Equisential™ product line at the 2010 WESA Denver Market. The Equisential™ line of products offers the knowledge and technology synonymous with Professional’s Choice at a lower price point.
“We’ve eliminated some of the bells [...]]]></description>
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		<title>Farnam&#8217;s Equi-Spot Ticked Off About Ticks Contest</title>
		<link>http://www.swhorsetrader.com/2010/04/farnams-equi-spot-ticked-off-about-ticks-contest/</link>
		<comments>http://www.swhorsetrader.com/2010/04/farnams-equi-spot-ticked-off-about-ticks-contest/#comments</comments>
		<pubDate>Wed, 21 Apr 2010 11:17:31 +0000</pubDate>
		<dc:creator>Roberta Johnston</dc:creator>
				<category><![CDATA[Grooming & Care]]></category>
		<category><![CDATA[New Products]]></category>
		<category><![CDATA[Equi-Spot]]></category>
		<category><![CDATA[Equine]]></category>
		<category><![CDATA[Farnam]]></category>
		<category><![CDATA[flies]]></category>
		<category><![CDATA[fly repellant]]></category>
		<category><![CDATA[Horse]]></category>
		<category><![CDATA[mosquitos]]></category>
		<category><![CDATA[ticks]]></category>

		<guid isPermaLink="false">http://www.swhorsetrader.com/?p=2348</guid>
		<description><![CDATA[
IS YOUR HORSE GETTING TICKED OFF ABOUT TICKS?
Equi-SpotR Spot-on Fly Control for Horses Can Help
Farnam Contest Provides Eighty Winners with a Six Week Supply
Whether your horse is roaming free in the pasture or out on a trail ride, one of the most annoying creatures confronting your horse are ticks. Ticks are often found on tall [...]]]></description>
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		<title>Forshner&#8217;s Hoof Packing is Back &#8212; Just in Time for the Show Season</title>
		<link>http://www.swhorsetrader.com/2010/04/forshners-hoof-packing-is-back-just-in-time-for-the-show-season/</link>
		<comments>http://www.swhorsetrader.com/2010/04/forshners-hoof-packing-is-back-just-in-time-for-the-show-season/#comments</comments>
		<pubDate>Wed, 21 Apr 2010 11:09:46 +0000</pubDate>
		<dc:creator>Roberta Johnston</dc:creator>
				<category><![CDATA[Grooming & Care]]></category>
		<category><![CDATA[Health Care]]></category>
		<category><![CDATA[New Products]]></category>
		<category><![CDATA[Equine]]></category>
		<category><![CDATA[farrier]]></category>
		<category><![CDATA[forshner]]></category>
		<category><![CDATA[hoof packing]]></category>
		<category><![CDATA[Horse]]></category>
		<category><![CDATA[veterinarian]]></category>

		<guid isPermaLink="false">http://www.swhorsetrader.com/?p=2340</guid>
		<description><![CDATA[
Farrier&#8217;s favorite, Forshner&#8217;sR Hoof Packing, is returning to tack shop, feed store and farrier supply shelves with the same great formula high performance horse owners and horseshoers have depended on for over 25 years.
&#8220;I have been a track dealer for over 30 years and have used or sold all kinds of hoof care products,&#8221; said [...]]]></description>
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