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	<title>SouthWest Horse Trader &#187; New Products</title>
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		<title>Vita Flex Introduces Level pH Extended Release Gastric Support</title>
		<link>http://www.swhorsetrader.com/2012/02/vita-flex-introduces-level-ph-extended-release-gastric-support/</link>
		<comments>http://www.swhorsetrader.com/2012/02/vita-flex-introduces-level-ph-extended-release-gastric-support/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 19:40:09 +0000</pubDate>
		<dc:creator>Roberta Johnston</dc:creator>
				<category><![CDATA[Feed/Supplements]]></category>
		<category><![CDATA[New Products]]></category>
		<category><![CDATA[Equine]]></category>
		<category><![CDATA[Farnam]]></category>
		<category><![CDATA[gastric]]></category>
		<category><![CDATA[Horse]]></category>
		<category><![CDATA[vita flex]]></category>

		<guid isPermaLink="false">http://www.swhorsetrader.com/?p=5492</guid>
		<description><![CDATA[The Only Extended Release Gastric Support Product That Neutralizes Stomach Acid, Balances Stomach pH and Provides Lost Electrolytes It&#8217;s not easy for your horse to perform at optimal levels when his stomach is in turmoil. Performance horse owners know that digestive upset are a widespread problem &#8211; often aggravated by lifestyle and schedule changes &#8211; and can lead to a less than stellar performance. Clinical studies demonstrate that an astounding 93 percent of racing thoroughbreds and 63 percent of other performance horses have a high incidence of digestive upset. Level pHT Extended Release Gastric Support was developed for the special needs of performance horses. The exclusive extended release formula balances stomach acid and stomach pH for more than 12 hours*. It also provides a vital electrolyte profile &#8211; sodium, potassium and magnesium &#8211; providing essential electrolytes lost to sweat and exercise, as well as those lost in training, traveling and stabling. &#8220;Level pHT Gastric Support is perfect for horses who are feeling the strain of intense training and competition,&#8221; said Cherie White, brand manager for Vita Flex Nutrition. &#8220;While other gastric support products work briefly, before acid levels begin to climb, only Level pHT Gastric Support has extended release properties [...]]]></description>
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		<title>New Website On-Line for Kerrits</title>
		<link>http://www.swhorsetrader.com/2012/01/new-website-on-line-for-kerrits/</link>
		<comments>http://www.swhorsetrader.com/2012/01/new-website-on-line-for-kerrits/#comments</comments>
		<pubDate>Sat, 21 Jan 2012 15:20:15 +0000</pubDate>
		<dc:creator>Roberta Johnston</dc:creator>
				<category><![CDATA[New Products]]></category>
		<category><![CDATA[Tack & Apparel]]></category>
		<category><![CDATA[apparel]]></category>
		<category><![CDATA[Equine]]></category>
		<category><![CDATA[Horse]]></category>
		<category><![CDATA[Kerrits]]></category>

		<guid isPermaLink="false">http://www.swhorsetrader.com/?p=5499</guid>
		<description><![CDATA[Spring is around the corner; it is the time of year to cultivate a fresh crop of Kerrits. The new collection of performance equestrian apparel; including riding tops, tights, breeches socks and gloves can be found on the updated www.Kerrits.com website. Get involved by visiting the website and interacting with Kerrits online community. Along with highlighting the latest Kerrits collection, the community website offers users exclusive sale items, tips on finding the right breech, outfit ideas, action photos, company information and more. Each product page explores a more in depth look at the individual products and the solution they provide to riders. A newly added feature is the ability for customers to instantly “like” products via Facebook. The “like” button easily allows shoppers to post both items and their comments onto their Facebook wall to share with others. The Kerrits community section features the bios and pictures of over 240 current Kerrits Ambassadors. Here they partner with Kerrits to share their equestrian experiences and stories. Overall, the website is designed to give end users an experience and enhance their understanding of the individual products and the Kerrits Brand, while promoting sales through Kerrits authorized dealer network. Ride On! About Kerrits [...]]]></description>
		<wfw:commentRss>http://www.swhorsetrader.com/2012/01/new-website-on-line-for-kerrits/feed/</wfw:commentRss>
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		<title>Vita Flex Nutrition Introduces VISION Focusing and Calming Supplement</title>
		<link>http://www.swhorsetrader.com/2012/01/vita-flex-nutrition-introduces-vision-focusing-and-calming-supplement/</link>
		<comments>http://www.swhorsetrader.com/2012/01/vita-flex-nutrition-introduces-vision-focusing-and-calming-supplement/#comments</comments>
		<pubDate>Wed, 11 Jan 2012 18:51:12 +0000</pubDate>
		<dc:creator>Roberta Johnston</dc:creator>
				<category><![CDATA[Feed/Supplements]]></category>
		<category><![CDATA[New Products]]></category>
		<category><![CDATA[News of the Region]]></category>
		<category><![CDATA[Equine]]></category>
		<category><![CDATA[Farnam]]></category>
		<category><![CDATA[Horse]]></category>
		<category><![CDATA[VISION focusing]]></category>
		<category><![CDATA[vita flex]]></category>

		<guid isPermaLink="false">http://www.swhorsetrader.com/?p=5485</guid>
		<description><![CDATA[Helps Keep Horses Focused and Composed in Stressful Situations Horses that are feeling nervous or stressed are easily distracted which disrupts both their training and performance. New VISIONT Focusing and Calming Supplement is specifically formulated to help keep competitive horses focused and composed in stressful situations. VISIONT Focusing and Calming Supplement contains a unique combination of seven active ingredients and won&#8217;t cause drowsiness or affect performance. It is excellent for heavy training, performance activities, competition, racing and trailering*. &#8220;Dealing with a horse that is stressed and unfocused is part of training and competition,&#8221; said Cherie White, brand manager for Vita Flex Nutrition. &#8220;VISIONT Focusing and Calming Supplement delivers key ingredients to calm your horse which will help you stay connected so you can both focus on winning results.&#8221; VISIONT Focusing and Calming Supplement is available in easy-to-administer paste and pellet formulas. Each dose of VISIONT Focusing and Calming Supplement contains: 2500 mg L-Tryptophan, 1000 mg Thiamine, 1000 mg Inositol, 500 mg Riboflavin, 400 mg Magnesium, 400 mg Vitamin B6 and 36 mg Valerian root extract. The National Animal Supplement Council (NASC) Quality Seal proudly appears on the VISIONT Focusing and Calming Supplement label. To qualify to display the seal, member [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Keegan Wins Title of Farnam&#8217;s 2012 SuperMask II SuperModel</title>
		<link>http://www.swhorsetrader.com/2011/12/keegan-wins-title-of-farnams-2012-supermask-ii-supermodel/</link>
		<comments>http://www.swhorsetrader.com/2011/12/keegan-wins-title-of-farnams-2012-supermask-ii-supermodel/#comments</comments>
		<pubDate>Sun, 18 Dec 2011 14:56:03 +0000</pubDate>
		<dc:creator>Roberta Johnston</dc:creator>
				<category><![CDATA[Grooming & Care]]></category>
		<category><![CDATA[Equine]]></category>
		<category><![CDATA[Farnam]]></category>
		<category><![CDATA[Horse]]></category>
		<category><![CDATA[SuperMask]]></category>

		<guid isPermaLink="false">http://www.swhorsetrader.com/?p=5385</guid>
		<description><![CDATA[And A Starring Role in the 2012 SuperMaskR Advertising Campaign Keegan held off a late charge in the home stretch from Stasia Wild Pony in the race to win the 2012 SuperMask II SuperModel title. The two horses ran neck and neck throughout the voting phase, with the lead horse changing several times in the backstretch. In the final days of voting, Keegan pulled away to win the first place prize . . . a starring role in the SuperMaskR II Horse Fly Mask with Shimmer WeaveT Mesh Color Collection 2012 advertising campaign. &#8220;The voting in this year&#8217;s SuperMask II SuperModel contest has been brisk, with total votes cast numbering in the thousands,&#8221; said Chris Jacobi, senior vice president of equine products at Farnam. &#8220;We were delighted to have the ability to engage so directly with our consumers throughout the contest and have them choose such a beautiful horse to represent the SuperMaskR II Horse Fly Mask with Shimmer WeaveT Mesh Color Collection throughout 2012.&#8221; Keegan is an eight-year-old, 17 hand, black Friesian stallion owned by Emily Jewell of Grace and Beauty Farms in Carlisle, Indiana. He comes out of a dam from the Stam 50 line and his sire [...]]]></description>
		<wfw:commentRss>http://www.swhorsetrader.com/2011/12/keegan-wins-title-of-farnams-2012-supermask-ii-supermodel/feed/</wfw:commentRss>
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		<title>Horse Health Products Introduces Red Cell Pellets</title>
		<link>http://www.swhorsetrader.com/2011/10/horse-health-products-introduces-red-cell-pellets/</link>
		<comments>http://www.swhorsetrader.com/2011/10/horse-health-products-introduces-red-cell-pellets/#comments</comments>
		<pubDate>Tue, 18 Oct 2011 01:29:31 +0000</pubDate>
		<dc:creator>Roberta Johnston</dc:creator>
				<category><![CDATA[Feed/Supplements]]></category>
		<category><![CDATA[New Products]]></category>
		<category><![CDATA[Equine]]></category>
		<category><![CDATA[Farnam]]></category>
		<category><![CDATA[Horse]]></category>
		<category><![CDATA[horse health]]></category>
		<category><![CDATA[red cell]]></category>

		<guid isPermaLink="false">http://www.swhorsetrader.com/?p=5401</guid>
		<description><![CDATA[BONUS! No more slop down the side of the container. The High Performance Results You Expect From Red CellR Liquid Now Available In Easy-To-Feed Pellets Red CellR liquid has supported the demands of equine athletes around the world for more than 35 years. But for some horse owners, pellets are easier to feed. Now, whether your horse prefers supplements in liquid form or as pellets, the choice is yours &#8211; Red CellR liquid or Red CellR Pellets, the world&#8217;s leading iron supplement. These highly palatable* yucca-flavored pellets deliver the same results as the liquid and may be fed alone or mixed with feed. Each half ounce serving contains 300 mg of iron as well as B-complex vitamins for immune system support. Red CellR Pellets are available in a 4-pound pail that provides the same 64-day supply, for horses in training, as a gallon of Red CellR liquid; plus the pellets won&#8217;t freeze in the winter. The makers of Red Cell are proud to partner with the AQHA and sponsor the Red Cell Long Distance Racing Challenge Division. Horsemen Choose Horse HealthT &#8211; the brand performance horse people have relied upon for more than 35 years. Visit www.farnamhorse.com for more information [...]]]></description>
		<wfw:commentRss>http://www.swhorsetrader.com/2011/10/horse-health-products-introduces-red-cell-pellets/feed/</wfw:commentRss>
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		<title>TRI-TEC 14T Fly Repellent NOW in the new 16-ounce travel size bottle</title>
		<link>http://www.swhorsetrader.com/2011/09/tri-tec-14t-fly-repellent-now-in-the-new-16-ounce-travel-size-bottle/</link>
		<comments>http://www.swhorsetrader.com/2011/09/tri-tec-14t-fly-repellent-now-in-the-new-16-ounce-travel-size-bottle/#comments</comments>
		<pubDate>Fri, 02 Sep 2011 15:29:04 +0000</pubDate>
		<dc:creator>Roberta Johnston</dc:creator>
				<category><![CDATA[Grooming & Care]]></category>
		<category><![CDATA[New Products]]></category>
		<category><![CDATA[Equine]]></category>
		<category><![CDATA[Farnam]]></category>
		<category><![CDATA[flies]]></category>
		<category><![CDATA[fly repellant]]></category>
		<category><![CDATA[Horse]]></category>
		<category><![CDATA[tri-tec]]></category>

		<guid isPermaLink="false">http://www.swhorsetrader.com/?p=5318</guid>
		<description><![CDATA[Taking your horse to shows this summer . . . wish you had a premium fly spray in a handy travel size bottle? TRI-TEC 14T Fly Repellent in the new 16-ounce travel size bottle is just the answer you are looking for. The new 16-ounce travel size bottle fits easily in your grooming tote or show apron and is easy to carry around for a final spray-down before entering the ring to keep your horse free from flying distractions. The new smaller size also makes it easier to tuck a bottle in the trailer, another in the barn and keep one out by the gate to the paddock or pasture. TRI-TEC 14T Fly Repellent&#8217;s water-based formula provides quick knock-down of biting and nuisance flies for up to 14 days. It protects horses from Horse Flies, House Flies, Stable Flies, Face Flies, Horn Flies and Deer Flies as well as Gnats, Mosquitoes, Lice, Ticks and Deer Ticks that may transmit Lyme Disease. &#8220;The handy new 16-ounce size bottle is the perfect size for traveling to a show,&#8221; said Martha Lefebvre, marketing manager for Farnam Horse Products. &#8220;When you return home it may be refilled from the gallon size refill bottle of [...]]]></description>
		<wfw:commentRss>http://www.swhorsetrader.com/2011/09/tri-tec-14t-fly-repellent-now-in-the-new-16-ounce-travel-size-bottle/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Introducing Four New Horse Health Products and a New Look for the Product Line</title>
		<link>http://www.swhorsetrader.com/2011/08/introducing-four-new-horse-health-products-and-a-new-look-for-the-product-line/</link>
		<comments>http://www.swhorsetrader.com/2011/08/introducing-four-new-horse-health-products-and-a-new-look-for-the-product-line/#comments</comments>
		<pubDate>Mon, 29 Aug 2011 15:21:57 +0000</pubDate>
		<dc:creator>Roberta Johnston</dc:creator>
				<category><![CDATA[Grooming & Care]]></category>
		<category><![CDATA[ambush insecticide]]></category>
		<category><![CDATA[equifusion]]></category>
		<category><![CDATA[Equine]]></category>
		<category><![CDATA[Farnam]]></category>
		<category><![CDATA[Horse]]></category>
		<category><![CDATA[horse health products]]></category>
		<category><![CDATA[reach joint]]></category>
		<category><![CDATA[shur hoof]]></category>

		<guid isPermaLink="false">http://www.swhorsetrader.com/?p=5316</guid>
		<description><![CDATA[Horse Health Products has been the brand pragmatic performance horse people have relied upon for more than 35 years. This year the company introduces a new unifying look to the product line to help busy horse owners locate them on the shelf. Four new products are being added to the Horse Health Products line making it a more comprehensive line of quality products for serious horse care at an affordable price for owners and trainers of multiple horses. AmbushT Insecticide &#38; Repellent is a water-based, ready-to-use formula that is economical and effective for use on horses as well as dogs. It kills and repels stable flies, horse flies, face flies, deer flies, house flies, horn flies, mosquitoes, gnats, ticks, fleas, chiggers and lice. This non-oily insecticide repellent contains pyrethrins, piperonyl butoxide technical and permethrin. AmbushT Insecticide &#38; Repellent is available in a one-quart bottle with sprayer. EquiFusionT 2-in-1 Shampoo &#38; Conditioner is a biodegradable, phosphate-free, shampoo and conditioner that cleans and moisturizes hair in one-step! The high-sudsing formula penetrates the hair to remove dirt and debris, while deep conditioner and coconut oil ingredients restore moisture to the hair for a soft, silky feel and add shine to the coat. Properly [...]]]></description>
		<wfw:commentRss>http://www.swhorsetrader.com/2011/08/introducing-four-new-horse-health-products-and-a-new-look-for-the-product-line/feed/</wfw:commentRss>
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		<title>DOT abandons proposal to require ranchers to obtain CDL</title>
		<link>http://www.swhorsetrader.com/2011/08/dot-abandons-proposal-to-require-ranchers-to-obtain-cdl/</link>
		<comments>http://www.swhorsetrader.com/2011/08/dot-abandons-proposal-to-require-ranchers-to-obtain-cdl/#comments</comments>
		<pubDate>Mon, 15 Aug 2011 02:14:56 +0000</pubDate>
		<dc:creator>Roberta Johnston</dc:creator>
				<category><![CDATA[General News]]></category>
		<category><![CDATA[News of the Region]]></category>
		<category><![CDATA[Truck & Trailer]]></category>
		<category><![CDATA[cattle raisers]]></category>
		<category><![CDATA[cdl]]></category>
		<category><![CDATA[dot]]></category>
		<category><![CDATA[Equine]]></category>
		<category><![CDATA[Horse]]></category>
		<category><![CDATA[livestock]]></category>
		<category><![CDATA[tscra]]></category>

		<guid isPermaLink="false">http://www.swhorsetrader.com/?p=5310</guid>
		<description><![CDATA[The Texas and Southwestern Cattle Raisers Association (TSCRA) http://www.tscra.org today applauded the U.S. Department of Transportation’s (DOT) decision not to consider a proposal http://www.dot.gov/affairs/2011/fmcsa2411.html that could have required tractors and loaded stock trailers weighing 26,000 pounds or more to obtain a commercial driver’s license (CDL). According to TSCRA this proposal had the potential to severely harm the Texas cattle industry, especially during times of natural disasters such as drought and wildfires. TSCRA submitted comments last week http://tscra.org/news_blog/?p=4404 opposing the proposal, stating that, “With recent natural disasters like drought and wildfires devastating Texas and Oklahoma, transportation has become even more important to move cattle, feed and equipment across county and state lines.” Current law does not require ranchers transporting their livestock more than 150 miles to obtain a CDL as long as their vehicles are not used by “for-hire” motor carriers; however, if a rancher wishes to transport livestock further they are required to have a CDL. “While we are glad to see DOT walk away from a potential proposal to require basically all ranchers who transport livestock to get a CDL, the current limit of 150 miles is simply unrealistic,” said Joe Parker Jr., rancher and president of TSCRA. “This [...]]]></description>
		<wfw:commentRss>http://www.swhorsetrader.com/2011/08/dot-abandons-proposal-to-require-ranchers-to-obtain-cdl/feed/</wfw:commentRss>
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		<title>New Stations and Fall Programming Grid</title>
		<link>http://www.swhorsetrader.com/2011/08/new-stations-and-fall-programming-grid/</link>
		<comments>http://www.swhorsetrader.com/2011/08/new-stations-and-fall-programming-grid/#comments</comments>
		<pubDate>Mon, 15 Aug 2011 02:09:53 +0000</pubDate>
		<dc:creator>Roberta Johnston</dc:creator>
				<category><![CDATA[Books/Videos/TV]]></category>
		<category><![CDATA[New Products]]></category>
		<category><![CDATA[News of the Region]]></category>
		<category><![CDATA[Equine]]></category>
		<category><![CDATA[Horse]]></category>
		<category><![CDATA[Pegasus TV]]></category>

		<guid isPermaLink="false">http://www.swhorsetrader.com/?p=5314</guid>
		<description><![CDATA[PegasusTV will be in available in Bakersfield and Santa Barbara, California by next week, according to Charles Smallwood, west coast Regional Manager for the new equestrian television network. &#8220;Bakersfield&#8217;s KBCT 34.1 and Santa Barbara&#8217;s KSBT 32 will join Los Angeles and Fresno as part of our network&#8217;s planned regional &#8220;cluster&#8221; for central and southern California,&#8221; said Smallwood. &#8220;When the Montery/Salinas/Santa Cruz channel launches later this fall, PegasusTV will have established its first planned regional &#8216;hoofprint&#8217; coverage for the state.&#8221; Texas will see the launch of at least two new affiliate channels during 2011, which will join Houston and the upper Gulf Coast in the build-out of the Texas regional cluster &#8220;hoofprint.&#8221; Florida, Kentucky and the southeastern part of the country are next in line for the continuing national rollout. The network also announced that Houston&#8217;s PegasusTV / KUBE 57.4 is now available online with the first of the network&#8217;s 24/7 simulcast of a local channel. This is a significant evolution in the network&#8217;s planned multiplatform distribution strategy, as it provides 100% saturation of all households in the Houston television market. This effectively means that anyone in the Houston market wanting to watch the channel can do so &#8212; at no [...]]]></description>
		<wfw:commentRss>http://www.swhorsetrader.com/2011/08/new-stations-and-fall-programming-grid/feed/</wfw:commentRss>
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		<title>New TRI-CareR Triple Action Wound Treatment 14-Ounce Size</title>
		<link>http://www.swhorsetrader.com/2011/07/new-tri-carer-triple-action-wound-treatment-14-ounce-size/</link>
		<comments>http://www.swhorsetrader.com/2011/07/new-tri-carer-triple-action-wound-treatment-14-ounce-size/#comments</comments>
		<pubDate>Wed, 20 Jul 2011 14:07:50 +0000</pubDate>
		<dc:creator>Roberta Johnston</dc:creator>
				<category><![CDATA[Grooming & Care]]></category>
		<category><![CDATA[New Products]]></category>
		<category><![CDATA[Vet/Chiro/Health]]></category>
		<category><![CDATA[Central Life]]></category>
		<category><![CDATA[Equine]]></category>
		<category><![CDATA[Farnam]]></category>
		<category><![CDATA[Horse]]></category>
		<category><![CDATA[Tri-Care]]></category>
		<category><![CDATA[Wound]]></category>

		<guid isPermaLink="false">http://www.swhorsetrader.com/?p=5281</guid>
		<description><![CDATA[New TRI-CareR Triple Action Wound Treatment 14-Ounce Size is Ideal for Horse Owners with Multiple Horses and for Boarding Facilities TRI-CareR Triple Action Wound Treatment has been empowering horse owners to help in their horse&#8217;s healing process for more than eight years. Now this popular wound treatment formula is available in a 14-ounce size that is ideal for horse owners with multiple horses and for boarding facilities. &#8220;Dealing with minor wounds is a typical part of caring for horses,&#8221; said Alyssa Barngrover, brand manager, Farnam Horse Products. &#8220;When you see that your horse is hurt you just want to be able to do something to help quickly.&#8221; TRI-CareR Triple Action Wound Treatment addresses the three main concerns that horse owners have with wound care: 1 &#8211; it aids in wound cleansing, 2- it helps prevent infection, and 3 &#8211; it aids in pain relief. &#8220;TRI-CareR wound treatment enables you to do something to help the healing process,&#8221; added Barngrover. TRI-CareR Triple Action Wound Treatment features powerful salicylic acid and tea tree oil, which have hygienic properties to help prevent infection and help relieve topical conditions that may have an underlying origin. The benzocaine and menthol aid in pain relief while [...]]]></description>
		<wfw:commentRss>http://www.swhorsetrader.com/2011/07/new-tri-carer-triple-action-wound-treatment-14-ounce-size/feed/</wfw:commentRss>
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