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	<title>SouthWest Horse Trader &#187; Books/Videos/TV</title>
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		<title>New Stations and Fall Programming Grid</title>
		<link>http://www.swhorsetrader.com/2011/08/new-stations-and-fall-programming-grid/</link>
		<comments>http://www.swhorsetrader.com/2011/08/new-stations-and-fall-programming-grid/#comments</comments>
		<pubDate>Mon, 15 Aug 2011 02:09:53 +0000</pubDate>
		<dc:creator>Roberta Johnston</dc:creator>
				<category><![CDATA[Books/Videos/TV]]></category>
		<category><![CDATA[New Products]]></category>
		<category><![CDATA[News of the Region]]></category>
		<category><![CDATA[Equine]]></category>
		<category><![CDATA[Horse]]></category>
		<category><![CDATA[Pegasus TV]]></category>

		<guid isPermaLink="false">http://www.swhorsetrader.com/?p=5314</guid>
		<description><![CDATA[PegasusTV will be in available in Bakersfield and Santa Barbara, California by next week, according to Charles Smallwood, west coast Regional Manager for the new equestrian television network. &#8220;Bakersfield&#8217;s KBCT 34.1 and Santa Barbara&#8217;s KSBT 32 will join Los Angeles and Fresno as part of our network&#8217;s planned regional &#8220;cluster&#8221; for central and southern California,&#8221; said Smallwood. &#8220;When the Montery/Salinas/Santa Cruz channel launches later this fall, PegasusTV will have established its first planned regional &#8216;hoofprint&#8217; coverage for the state.&#8221; Texas will see the launch of at least two new affiliate channels during 2011, which will join Houston and the upper Gulf Coast in the build-out of the Texas regional cluster &#8220;hoofprint.&#8221; Florida, Kentucky and the southeastern part of the country are next in line for the continuing national rollout. The network also announced that Houston&#8217;s PegasusTV / KUBE 57.4 is now available online with the first of the network&#8217;s 24/7 simulcast of a local channel. This is a significant evolution in the network&#8217;s planned multiplatform distribution strategy, as it provides 100% saturation of all households in the Houston television market. This effectively means that anyone in the Houston market wanting to watch the channel can do so &#8212; at no [...]]]></description>
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		<title>Pegasus Television Network Soon Out the Gate</title>
		<link>http://www.swhorsetrader.com/2011/05/pegasus-television-network-soon-out-the-gate/</link>
		<comments>http://www.swhorsetrader.com/2011/05/pegasus-television-network-soon-out-the-gate/#comments</comments>
		<pubDate>Tue, 10 May 2011 14:41:18 +0000</pubDate>
		<dc:creator>Roberta Johnston</dc:creator>
				<category><![CDATA[Books/Videos/TV]]></category>
		<category><![CDATA[New Products]]></category>
		<category><![CDATA[News of the Region]]></category>
		<category><![CDATA[Equine]]></category>
		<category><![CDATA[Horse]]></category>
		<category><![CDATA[Pegasus TV]]></category>
		<category><![CDATA[television]]></category>

		<guid isPermaLink="false">http://www.swhorsetrader.com/?p=5019</guid>
		<description><![CDATA[Pegasus Television Network Launching in Six Television Markets: Los Angeles, Houston, Dallas, Fresno, Bakersfield and Santa Barbara First out the Gate ____________________________________________________________________________ ______ When PegasusTV launches its first affiliated television channels in six U.S. cities and their surrounding areas later this month, more than 28,000,000 million people representing over 11,000,000 households in will be able to tune into their own local horse channels. The network brings a new and customized approach to providing horse-focused programming to thousands of television viewers in each local market. Since each local television channel also has its own online &#8220;mirrored&#8221; streaming version, thousands more are also expected to tune in each month via the Internet. More than 20 other television markets have been identified and are optioned for the continued expansion of the network. The combined reach &#8211; without counting Internet viewers in Canada and other countries &#8211; will be almost 100,000,000 people. Lesley O&#8217;Connor, regional sales manager for the network in Texas, said, &#8220;The fact that I can guarantee to all of my potential advertising clients in the Houston and Dallas markets that just about 100% of their targeted customers can access the local PegasusTV channel is great.&#8221; She continued, &#8220;The people I speak [...]]]></description>
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		<title>PegasusTV Launches with Broadcast of Houston Livestock Show and Rodeo</title>
		<link>http://www.swhorsetrader.com/2011/03/pegasustv-launches-with-broadcast-of-houston-livestock-show-and-rodeo/</link>
		<comments>http://www.swhorsetrader.com/2011/03/pegasustv-launches-with-broadcast-of-houston-livestock-show-and-rodeo/#comments</comments>
		<pubDate>Tue, 15 Mar 2011 13:45:39 +0000</pubDate>
		<dc:creator>Roberta Johnston</dc:creator>
				<category><![CDATA[Books/Videos/TV]]></category>
		<category><![CDATA[News of the Region]]></category>
		<category><![CDATA[Equine]]></category>
		<category><![CDATA[Horse]]></category>
		<category><![CDATA[Houston livestock show]]></category>
		<category><![CDATA[PegasusTV]]></category>

		<guid isPermaLink="false">http://www.swhorsetrader.com/?p=4651</guid>
		<description><![CDATA[PegasusTV has launched its first and flagship channel affiliate in Houston,Texas with a twenty day long live broadcast of the daytime horse and livestock activities of the Houston Livestock Show and Rodeo. The new equestrian and country lifestyle television network is being syndicated throughout the U.S. in cities and regions with high-density horses-to-people populations. The unprecedented live broadcast starts in the morning and ends each evening prior to the actual rodeo competition and concert performance. It is available throughout the 600 sq. mile Houston television market on local PegasusTV channel 57.4 and can also be seen on www.PegasusTV.com  by those living outside of the Houston area or for those without local television access. Viewers are invited to add the online broadcast code to their own websites. The Houston Livestock Show and RodeoT has been the heartbeat of the Southwest for almost 80 years, and this year has nearly 24,000 volunteers contributing time, resources, and talent as part of the world&#8217;s largest livestock exhibition, the world&#8217;s richest regular-season rodeo, and the Southwest&#8217;s premier entertainment event. The Rodeo HoustonT facilities include a 3,500 sq. ft. production facility which produces multiple live feeds for monitors throughout the vast complex, and it is a [...]]]></description>
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		<title>PegasusTV Adds Dallas &amp; Los Angeles to 2ndQ Launch Schedule</title>
		<link>http://www.swhorsetrader.com/2011/02/pegasustv-adds-dallas-los-angeles-to-2ndq-launch-schedule/</link>
		<comments>http://www.swhorsetrader.com/2011/02/pegasustv-adds-dallas-los-angeles-to-2ndq-launch-schedule/#comments</comments>
		<pubDate>Fri, 18 Feb 2011 15:57:01 +0000</pubDate>
		<dc:creator>Roberta Johnston</dc:creator>
				<category><![CDATA[Books/Videos/TV]]></category>
		<category><![CDATA[New Products]]></category>
		<category><![CDATA[News of the Region]]></category>
		<category><![CDATA[Dallas]]></category>
		<category><![CDATA[Equine]]></category>
		<category><![CDATA[Horse]]></category>
		<category><![CDATA[PegasusTV]]></category>

		<guid isPermaLink="false">http://www.swhorsetrader.com/?p=4628</guid>
		<description><![CDATA[The Pegasus Television Network has finalized its 2Q launch schedule with the addition of Dallas, Los Angeles, Bakersfield, Santa Barbara, Monterey/Salinas/Santa Cruz and Sacramento to the previously announced Houston and Fresno television markets. These eight television markets will reach almost 33,000,000 people representing about 13,000,000 &#8220;horseholds,&#8221; or television homes, in initial targeted regions of the two top horse population states. Third quarter market launches are expected to double those numbers by the end of September. The company is syndicating the new 24/7 equestrian and country lifestyle network with rifle-shot accuracy into clearly identified high &#8220;horsehold&#8221; television markets, delivering customized local channels for each region. To insure total viewer saturation in each market, the network will mirror each local PegasusTV broadcast with an individual streaming channel on PegasusTV.com and select local websites in each area. By customizing local affiliated channels in each market, the network builds close relationships with its audience, its advertisers and the local horse communities. A key component of the network&#8217;s commitment in each market is the no-cost airtime to equestrian and farm animal clubs and organizations on the weekends. Featuring some of the lowest ad rates in the equestrian industry for any medium, the network provides national, [...]]]></description>
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		<title>ADM Alliance Nutrition Becomes Exclusive Feed Sponsor of The Horse Show with Rick Lamb on RFD-TV</title>
		<link>http://www.swhorsetrader.com/2011/01/adm-alliance-nutrition-becomes-exclusive-feed-sponsor-of-the-horse-show-with-rick-lamb-on-rfd-tv/</link>
		<comments>http://www.swhorsetrader.com/2011/01/adm-alliance-nutrition-becomes-exclusive-feed-sponsor-of-the-horse-show-with-rick-lamb-on-rfd-tv/#comments</comments>
		<pubDate>Tue, 18 Jan 2011 13:59:08 +0000</pubDate>
		<dc:creator>Roberta Johnston</dc:creator>
				<category><![CDATA[Books/Videos/TV]]></category>
		<category><![CDATA[Feed/Supplements]]></category>
		<category><![CDATA[ADM]]></category>
		<category><![CDATA[adm alliance nutrition]]></category>
		<category><![CDATA[Equine]]></category>
		<category><![CDATA[feed]]></category>
		<category><![CDATA[Horse]]></category>
		<category><![CDATA[nutrition nuggets]]></category>
		<category><![CDATA[RFD-TV]]></category>
		<category><![CDATA[Rick Lamb]]></category>

		<guid isPermaLink="false">http://www.swhorsetrader.com/?p=4476</guid>
		<description><![CDATA[ADM Alliance Nutrition, a wholly owned subsidiary of Archer Daniels Midland Company (NYSE: ADM), has become the exclusive feed sponsor of The Horse Show with Rick Lamb on RFD-TV. Dr. Judith Reynolds, ADM Alliance Nutrition equine nutritionist and equine product and technical manager, will be a featured guest on the show&#8217;s Nutrition Nuggets segment, which consists of two-minute question and answer sessions. Reynolds will appear in the segments to discuss a range of subjects that focus on feeding horses. Reynolds is enthusiastic to spread the word on how to provide proper nutrition for all horses regardless of breed, age or performance level. &#8220;The basis of a healthy diet for all horses is forage,&#8221; said Reynolds. &#8220;Nutrition Nuggets offers the perfect venue to discuss the many ways to complement the equine diet while supplying optimum energy for all types and levels of activity.&#8221; Reynolds&#8217; time on Nutrition Nuggets will also be devoted to discussing the risks of overloading on grain or corn-based feeds where starches and sugars prevail. &#8220;Horses are not equipped to process excessive amounts of starches and sugars, which are responsible for a host of conditions such as colic and laminitis. Nutrition Nuggets gives us an opportunity to educate [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Equestrian Life TV on HRTV</title>
		<link>http://www.swhorsetrader.com/2010/12/equestrian-life-tv-on-hrtv/</link>
		<comments>http://www.swhorsetrader.com/2010/12/equestrian-life-tv-on-hrtv/#comments</comments>
		<pubDate>Wed, 15 Dec 2010 15:44:21 +0000</pubDate>
		<dc:creator>Roberta Johnston</dc:creator>
				<category><![CDATA[Books/Videos/TV]]></category>
		<category><![CDATA[New Products]]></category>
		<category><![CDATA[equestrianlife]]></category>
		<category><![CDATA[Equine]]></category>
		<category><![CDATA[Horse]]></category>
		<category><![CDATA[HRTV]]></category>
		<category><![CDATA[TV]]></category>

		<guid isPermaLink="false">http://www.swhorsetrader.com/?p=4392</guid>
		<description><![CDATA[Catch all of Equestrian Life&#8217;s television programming and original content premieres every Monday on HRTV and then online anytime at  www.equestrianlife.com/videos. See what&#8217;s showing this week!   The Saddle Club: Season 1, Episode 23. &#8220;Horse Play&#8221; Carole&#8217;s role as best junior rider at Pine Hollow is threatened with the arrival of Andrea Barry, and she has to make an important decision when an opportunity arises which would allow her to win the Dressage Competition. Television Premiere: Monday, December 13: 8 p.m. EST, 5 p.m. PST Horsing Around the World OC   Horsing Around the World: Orange County, CA The Queen Mary, St. Regis Resort &#38; Hotel, Rancho Mission Viejo Riding Park, psychic Bernadette Hileman, Rancho Del Rio Stable, San Juan Capistrano. Television Airing: Monday, December 13: 8:30 p.m. EST, 5:30 p.m. PST The Mane Event: Meydan FEI Nations Cup 2010, Hickstead, England With 100 years of tradition, the Nations Cup Show Jumping series continues to showcase the best show jumping riders and competition worldwide. Television Premiere: Monday, December 13: 9 p.m. EST, 6 p.m. PST COMPLETE TELEVISION VIEWING SCHEDULE FOR THE WEEK OF DECEMBER 13 Monday, December 6 . The Saddle Club: Season 1, Episode 23 &#8211; 8 p.m. EST, [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>New Equestrian TV Network Releases Channel Numbers &amp; New Affilate Markets</title>
		<link>http://www.swhorsetrader.com/2010/12/new-equestrian-tv-network-releases-channel-numbers-new-affilate-markets/</link>
		<comments>http://www.swhorsetrader.com/2010/12/new-equestrian-tv-network-releases-channel-numbers-new-affilate-markets/#comments</comments>
		<pubDate>Fri, 10 Dec 2010 22:03:31 +0000</pubDate>
		<dc:creator>Roberta Johnston</dc:creator>
				<category><![CDATA[Books/Videos/TV]]></category>
		<category><![CDATA[New Products]]></category>
		<category><![CDATA[News of the Region]]></category>
		<category><![CDATA[Equestrian TV]]></category>
		<category><![CDATA[Equine]]></category>
		<category><![CDATA[Horse]]></category>
		<category><![CDATA[Houston]]></category>
		<category><![CDATA[Pegasus Television Network]]></category>

		<guid isPermaLink="false">http://www.swhorsetrader.com/?p=4374</guid>
		<description><![CDATA[Information for Houston: Also Announces Next Affiiate Channel in California. Boot Media, LLC, which recently announced the national roll-out of a new television network dedicated to equestrian pursuits and farm and ranch country lifestyles, has released detailed information on its upcoming spring launch in Houston, as well as a second affiliate channel location. &#8220;PegasusTV&#8221; will launch as digital channel 57.4 in the 10-county Houston television market on March 1, 2011, and have the distinction of being the first local affiliate channel of the new nationwide Pegasus Television Network. Pegasus is the mythical flying horse of Greek legend and is recognized throughout the world as a symbol of imagination, inspiration and the creative spirit of mankind. The second local affiliate channel will be located in Fresno, in the heart of California&#8217;s central valley, the hub of the state&#8217;s agricultural industry. Following the Fresno launch, the debut of channels in other targeted cities will take place throughout Texas, California, Ohio and Florida. In the Houston and Fresno markets alone, PegasusTV will provide immediate network access to more than six million people. One of the signature components in every market served by the new local PegasusTV channels is a commitment to allocate up [...]]]></description>
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		<title>Join Pat Jacobs November 27 at Hastings Books</title>
		<link>http://www.swhorsetrader.com/2010/11/join-pat-jacobs-november-27-at-hastings-books/</link>
		<comments>http://www.swhorsetrader.com/2010/11/join-pat-jacobs-november-27-at-hastings-books/#comments</comments>
		<pubDate>Wed, 03 Nov 2010 19:13:45 +0000</pubDate>
		<dc:creator>Roberta Johnston</dc:creator>
				<category><![CDATA[Books/Videos/TV]]></category>
		<category><![CDATA[News of the Region]]></category>
		<category><![CDATA[Cutting]]></category>
		<category><![CDATA[Equine]]></category>
		<category><![CDATA[Horse]]></category>
		<category><![CDATA[NCHA]]></category>
		<category><![CDATA[pat jacobs]]></category>
		<category><![CDATA[ranching]]></category>
		<category><![CDATA[western swing]]></category>

		<guid isPermaLink="false">http://www.swhorsetrader.com/?p=4247</guid>
		<description><![CDATA[Pat Jacobs will be returning to Dodge City, Kansas, over the Thanksgiving holiday to sign books, cd&#8217;s and to visit with old friends. Come meet the Kansas man that has lived and breathed the cowboy lifestyle on Saturday, November 27, from 2 p.m. to 4 p.m. at Hastings Books in Dodge City. A perfect stocking stuffer for this holiday season is Pat&#8217;s second novel, &#8220;The Chameleon Rancher.&#8221; This intriguing book is set in Kansas on the backdrop of the Great Depression and the ole&#8217; Dust Bowl era in 1941. Since Jacobs lived it, including riding cutting horses in a race for the World Championship of the National Cutting Horse Association, he used actual characters, with made-up names, from his huge bank of memories for this book. He has woven colorful individuals into a backdrop of actual events with fictional, yet believable, cowboys and ranchers, plus a dash of love, sex, drama and human frailties. If you haven&#8217;t experienced the tales of Pat Jacobs, don&#8217;t forget to pick up a copy of his first novel, &#8220;Outcasts, Outlaws and Second-Chance Horses.&#8221; Now in its second edition, this book continues to receive praise and recognition including his latest honor, the 2010 Will Rogers [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>New Equestrian Television Network Launching March 2011</title>
		<link>http://www.swhorsetrader.com/2010/11/new-equestrian-television-network-launching-march-2011/</link>
		<comments>http://www.swhorsetrader.com/2010/11/new-equestrian-television-network-launching-march-2011/#comments</comments>
		<pubDate>Tue, 02 Nov 2010 01:00:51 +0000</pubDate>
		<dc:creator>Roberta Johnston</dc:creator>
				<category><![CDATA[Books/Videos/TV]]></category>
		<category><![CDATA[New Products]]></category>
		<category><![CDATA[News of the Region]]></category>
		<category><![CDATA[Boot Media]]></category>
		<category><![CDATA[Equine]]></category>
		<category><![CDATA[Horse]]></category>
		<category><![CDATA[horsehold television]]></category>
		<category><![CDATA[satellite]]></category>

		<guid isPermaLink="false">http://www.swhorsetrader.com/?p=4233</guid>
		<description><![CDATA[Boot Media LLC today announced that plans have been finalized for the roll-out of its new horse-focused and country lifestyle television network, and had chosen Houston, Texas as the first local television market for its flagship channel. With more than 5.9 million residents in its seven-country metropolitan area, Houston is the country&#8217;s 10th largest television market, and contains one of the most diverse and concentrated populations of horses and horse people in the nation. Bypassing costly national satellite distribution, which still reaches only a minority of general households in the United States, the company is syndicating the new 24/7 equestrian and country lifestyle network with rifle-shot accuracy into clearly identified high &#8220;horsehold&#8221; television markets. The network defines horsehold markets as those having high ratios of horses to people within a 100 mile radius of city central. Horseholds encompass urban, suburban and rural areas. In Texas and California alone, the number of homes in just 10 top horsehold cities exceeds the total homes subscribing to the leading satellite provider. By creating local affiliated channels in each city it serves, the network will build close relationships with its audience, advertisers, and members of the local horse communities. A key component of the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>NRHA Inside Reining to Debut on HRTV on September 28</title>
		<link>http://www.swhorsetrader.com/2010/09/nrha-inside-reining-to-debut-on-hrtv-on-september-28/</link>
		<comments>http://www.swhorsetrader.com/2010/09/nrha-inside-reining-to-debut-on-hrtv-on-september-28/#comments</comments>
		<pubDate>Tue, 28 Sep 2010 18:11:08 +0000</pubDate>
		<dc:creator>Roberta Johnston</dc:creator>
				<category><![CDATA[Books/Videos/TV]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[News of the Region]]></category>
		<category><![CDATA[Equine]]></category>
		<category><![CDATA[Horse]]></category>
		<category><![CDATA[HRTV]]></category>
		<category><![CDATA[NRHA]]></category>

		<guid isPermaLink="false">http://www.swhorsetrader.com/?p=3862</guid>
		<description><![CDATA[The world of Reining will expand its horizons starting Tuesday, September 28 when NRHA Inside Reining debuts on HRTV, a 24-hour, television-based multimedia network available in approximately 19 million homes. &#8220;The National Reining Horse Association (NRHA) is thrilled to join forces with HRTV and to increase the scope of our viewership both on television and online,&#8221; said Todd Barden, NRHA&#8217;s Senior Director of Sponsorship &#38; Television Programming. &#8220;NRHA appreciates the quality equestrian programs, as well as linear stream subscriptions and video on demand viewing HRTV provides to its audience. We look forward to augmenting their schedule with relevant, top-notch reining programming.&#8221; &#8220;HRTV welcomes &#8216;NRHA Inside Reining&#8217; to our growing list of equestrian programs,&#8221; said Jim Bates, HRTV&#8217;s Executive Vice President and General Manager. &#8220;Reining and HRTV are both actively increasing viewing audiences and their fan bases. We are pleased to showcase, and support, NRHA in spreading the news of this sport in the U.S. to our TV viewers, and others worldwide via HRTVLive.com.&#8221; NRHA Inside Reining will launch on HRTV on Tuesday night, September 28 at 5:30 p.m. Pacific/8:30 p.m. Eastern. The same episode will appear on Tuesday night, October 5 at 5:30 p.m. Pacific/8:30 p.m. Eastern. On Sunday, October [...]]]></description>
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