New Products

Farnam Launches Contest To Find the 2011 SuperMask II Supermodel When Farnam launched the SuperMaskR II Horse Fly Mask from the new Shimmer WeaveT Mesh Color Collection this spring it was just the start of things to come. Farnam put the fun in function with this new SuperMaskR II fly mask featuring an exclusive tri-color...
Read more »

Boot Media, LLC, parent company of PegasusTV.com, host of the Equine Film & Video Archives, and Equus Theater, a new PPV distribution platform for video-on-demand digital home media, today announced the development of a twenty-four hour a day streaming iTV network focused on equestrian lifestyles and rural farm and ranch living. With activation anticipated before...
Read more »

Purina to host more than 50 events across the U.S. in an effort to reach out to the rural community and feed today for a difference tomorrow Purina is thinking pink this fall as they gear up for their first ever Pink 50 Campaign, an effort to unite animal lovers everywhere and raise awareness and...
Read more »

The Unwanted Horse Coalition (UHC) continues its efforts to educate the industry about the issues relating to unwanted horses and owning responsibly. The UHC has prepared and distributed a variety of materials that will educate horse owners on various topics. The materials describe the efforts of the coalition, offer alternatives for horse owners to...
Read more »

Ariat Rodeobaby Rocker . Performance riding boot . Premium full-grain leather foot and suede shaft . Screen-printed tattoo shaft design . Ariat Evolution outsole . Performance 1.5″ back-cut heel design with Duratread heel tap . 10″ height . Fatbaby and Wide Square toe options . MSRP $149.95 . 10006757 – Chestnut Anteater Print/Cream Tattoo . 10006763 – Black Anteater Print/Black Tattoo . 10006764 – Distressed...
Read more »