Why Advertise



26,000 issues distributed FREE at nearly 1000 locations. Compare apples to apples! Many magazines advertise their total circulation based on “readership” numbers. To account for shared issues, readership is usually calculated by doubling or tripling the actual number of issues printed. We print 26,000 issues in a typical month, which means readership could be estimated at 75,000+!

It’s the dominant all-breed publication serving this “primo” region! 
If you want to target horse people, Texas is the place to start… one in seven horses i n the U.S. lives in Texas! The SouthWest Horse Trader has the largest circulation of the all-breed publications targeting this region. Currently, we have 750 distribution sites in Texas, plus 175 more in Oklahoma, Louisiana, Arkansas and New Mexico. Readers can pick up our magazine free at feed stores, tack stores and major horse shows & events

 It can be found at the nation’s biggest & most prestigious horse shows! 
Readers can find free issues at several world and national shows held in the southwest, including: • APHA World • AQHA & AQHYA Worlds • Appaloosa National and World • Pinto Nationals • Region IX Arabian • Arabian Youth Nationals • National Reining Breeders Classic • NRHA Futurity & Derby • NCHA Futurity & Derby • NCHA Super Stakes & Summer Spectacular • SWDC/USDF Dressage Championships • Andalusian Nationals • Fort Worth, San Antonio & Houston Livestock Shows and many more!

 We provide original articles & award-winning horse show news coverage. 
We target competitive horse owners. We hire writers who are experts in their field to provide up-to-date competition coverage. In 2002 the SouthWest Horse Trader received the NRBC (National Reining Breeders Classic) Award for Editorial Excellence. We are the first regional publication to receive this award! Our readers pick us up for original, current stories; they know we won’t bore them with fillers, reprints and generic press releases. Our readers are interested in the best horses, supplies and equipment. 

 We’re proud of our high rate of repeat business from our advertisers. 
They tell us the SouthWest Horse Trader makes their phone ring. We care about getting good results for you. We will work with you to devise the most cost-effective campaign for your horse or product. Remember: repetition is more important than size, and a photo truly is worth a thousand words!