2011 Rate Sheet
The Camera Ready/Agency Discount has been deducted to calculate these rates.
Please add 15% if you require ad design services.
Discount Prices listed below are only valid with a signed contract.
email us: advertise@swhorsetrader.com for additional information or to request a media kit.
| Black/White | Rates are Cost per Issue | 1 Time | 3-5 Times | 6-11 Times | 12 Times |
| Jumbo Page9 x 11 | $557 | $530 | $515 | $494 | |
| Junior Page7.167 x 8 | $525 | $510 | $489 | $468 | |
| ½ Page H9 x 5.25 | $320 | $300 | $279 | $258 | |
| ½ Page V3.5 x 11 | $320 | $300 | $279 | $258 | |
| 1/3 Page5.35 x 5.25 | $258 | $242 | $226 | $205 | |
| ¼ Page H7.167 x 2.5 | $179 | $168 | $145 | $135 | |
| ¼ Page V3.5 x 5.25 | $179 | $168 | $145 | $135 | |
| 1/8 Page3.5 x 2.5 | $ 100 | $ 95 | $ 85 | $ 80 |
| Full Color | Rates are Cost per Issue | 1 Time | 3-5 Times | 6-11 Times | 12 Times
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| Jumbo Page9 x 11 | $793 | $762 | $730 | $688 | ||||
| ½ Page H9 x 5.25 | $515 | $478 | $441 | $399 | ||||
| *1/3 Page5.35 x 5.25 | $426 | $405 | $378 | $347 | ||||
| *¼ Page V3.5 x 5.25 | $289 | $273 | $247 | $216 | ||||
Call for availability of Junior Page 7.167 x 8 Color $683 (1 Time) $657 (2-5 Time) $625 (6-11 Time) $578 (12-Time)
Spot Color: Add $100 to black and white rate for each additional color.
Publication is printed on 32# newspaper stock, saddle stitched and trimmed to 10” x 12”
