Ad Specifications
2010 SPECIFICATIONS FOR OUTSIDE AD AGENCIES AND DESIGNERS
Download Printable version of Design specs
Questions: Contact us at placeads@swhorsetrader.com.
| The ideal ad is designed in Quark Express and delivered as a PDF File. | ||
| Files may be submitted in Macintosh or PC formats | ||
| Digital ads must be submitted with a matching proof printed from the file you are submitting | ||
| Acceptable programs include Quark Express (version 5.0), Page Maker (version 7.0), InDesign (version 2.0), | ||
| Photoshop (version 7.0), Acrobat (version 6.0) and Illustrator as an EPS file (version 8.0). | ||
| Ads submitted in PDF format must be color separated and printer-quality ready. Drafts will not be accepted | ||
| We do not accept graphic files submitted in MS Publisher, Word, or PowerPoint. Instead, please submit a text file and scan separately | ||
| Acceptable media for digital submissions include 3.5 inch disk, 100 Mb Zip, 1 GB Jaz, or CD-Rom Scans/images should be supplied in TIF or EPS format. JPEGs, in a maximum (non-compressed) form, will also be accepted. | ||
| Please use four-color CMYK format (not RGB). | ||
| All embedded graphics and fonts must be included (fonts will be discarded after use) | ||
| Ads should be set up to print at 100-line screen or 200 dpi. | ||
| This publication is printed on 32# newspaper stock and saddle stitched. | ||
| Full page bleeds accepted with prior approval. | ||
| Trim size is 10 x 12/Bleed is 10.5 x 12.5/Live Image is 9 x 11. | ||
| E-mail Submissions | ||
| Maximum acceptable size for graphics submitted via e-mail is 3 megs. | ||
| Images submitted via e-mail must be scanned at least 200 dpi and saved as a PDF, TIF, EPS or JPG file. | ||
| Files should be sent to: ads@swhorsetrader.com | ||
| Large files may be submitted via FTP to our website or directly to the printer. Please e-mail to ads@swhorsetrader.com for instructions. | ||
| Cautions/Recommendations | ||
| We cannot guarantee color accuracy or quality of ads prepared by outside agents. We suggest you allow for a 20% dot gain on color ads due to the absorbency of newspaper. | ||
| We will not make alterations to supplied media, unless directed to do so with written instructions. | ||
| The 15% production charge is waived for ads submitted meeting publisher’s digital specifications. | ||
| Film is discouraged and subject to additional charges. Film should be set for 100dpi, emulsion down. | ||
| Post-Production: Material and Film | ||
| Original ad materials will be returned upon request, after the corresponding issue has mailed, provided name and return address have been attached with a self-addressed stamped envelope, and that account is paid in full. | ||
| Ads must be received by the 10th of the month preceding publication.
Please ship to our delivery address at: SouthWest Horse Trader 15551 West Gate Splendora, Texas 77372 Contact number for deliveries is (281) 689-7290 |
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