Purina® Announces Senior Horse Tales Online Contest

Senior horse owners share their stories for a chance to win one ton of Purina® Equine Senior® horse feed.

“Each year Purina is fortunate to hear stories about senior horses and ponies from people across the country,” said Chris Goodwin, marketing manager, Land O’Lakes Purina Feed. “Heartfelt, funny or adventurous—these stories illustrate the strong bond between senior horses and their owners. These relationships have often been formed over a lifetime and we’re proud—through our love of feeding animals—to have been a part of these tales.”

Horse enthusiasts can enter their memorable, one-of-a-kind senior horse tale online at www.activestill.com. Entrants are encouraged to include a photo of their senior horse and mention how Purina® Equine Senior® horse feed has played a role in their story.

“Purina Horse Feed is proud of the investment in nutrition research we’ve made to help horses live longer, healthier lives through good nutrition,” said Goodwin. “We understand the connection our customers have with their horses. We’re looking forward to the stories we’ll receive in the contest this year and hope to hear touching stories like these for years to come.”

Equine lovers will have until April 18, 2012, to enter their senior horse tale. The three winners will win their choice of a ton of free Purina® Equine Senior® or Equine Senior® Active Healthy Edge® horse feed.

Purina recently introduced new Equine Senior® Active Healthy Edge® horse feed. Equine Senior® Active Healthy Edge® horse feed now joins the original Equine Senior® horse feed formula as one of two trusted nutritional choices for feeding aging horses. While the original Purina® Equine Senior® horse feed remains the industry gold standard in senior horse health and nutrition, Purina is proud to announce the addition of new Equine Senior® Active Healthy Edge® horse feed to their family of feed products.

The new Equine Senior® Active Healthy Edge® feed is formulated for the aging horse that can still consume and digest forage and benefit from the calorically-dense formula to support their active lifestyle. The original Purina® Equine Senior® horse feed is formulated for horses with compromised dentition and/or digestion and has the proper levels of roughage and fiber built in to meet the needs of these horses.

For more information on the Purina® Senior Horse Tales Contest, both Purina® Equine Senior® horse feed formulas, or Purina® Senior Horse Tales Contest official rules, log on to www.activestill.com. A complete list of prize winners will be available on the site by May 9, 2012.

About Land O’Lakes Purina Feed LLC

Land O’Lakes Purina Feed LLC (www.landolakesinc.com) is a national organization serving producers and their families through 4,700 local cooperatives and independent dealerships throughout the United States. The company, in combination with its wholly owned subsidiary Purina Mills, LLC, is North America’s leading feed company, providing producers, cooperatives and dealers with an extensive line of animal feed, ingredients and services designed to help agricultural producers, dealers and cooperatives compete in the global marketplace.