MAHINDRA USA INTRODUCES NEW 4025 4WD AND 4010 MODELS AT NATIONAL MEETING

Houston-based Mahindra USA www.mahindrausa.com/ , the number one selling tractor brand in the world based on volume, followed the unveiling of the new Mahindra Max series with the announcement and launch of three additional new products for 2012: The Mahindra 4025 4WD, the Mahindra 4010 Gear and the Mahindra 4010 HST. The new models, which will each be offered with Mahindra’s best-in-class 5-year powertrain warranty, will be available at local Mahindra dealerships in early March. In addition, the Mahindra 4025 4WD, 4010 Gear and 4010 HST will be on display at the World Ag Expo in Tulare, California February 14-16 and at the National Farm Machinery Show in Louisville, Kentucky February 15-18.

“The legendary Mahindra 4025 is Mahindra’s best-selling model and it just got better with the 4025 4WD,” said Cleo Franklin, Mahindra USA’s Vice President, Marketing and Strategic Planning. “This economical, rugged utility tractor now offers versatility and ergonomic comfort with the added power of 4WD. It’s simplicity and tough-terrain durability make it the perfect high-value tractor for everything from material handling, hay bale lifting, and digging to rotary-cutting and graining.”

The Mahindra 4025 4WD features include:

* Best-in-class loader lift capacity with skid steer quick attach bucket * Mahindra-built four-cylinder wet sleeve engine for big power and long life * Simple and strong transmission and rear end components for long, trouble-free life * A big capacity three-point hitch with draft control standard, allowing users to do big jobs * An easy on and off platform and simple, long-lasting transmission and brakes * Mahindra 35 series-style suspension seat with arm rests standard * Optional ag or industrial tires available at the same price * Optimal built-in weight for greater stability and traction * Available with factory or dealer installed backhoe

“Our customers are going to be very excited about the new Mahindra 4010 HST and 4010 Gear models,” added Franklin. “These easy to operate and own tractors offer a durable compact design and best-in-class maneuverability that are perfect to tackle mowing, tilling, digging, material handling, light construction, landscaping, grading and even municipal jobs.”

Each new Mahindra 4010 HST and 4010 Gear model is equipped with:

* A quiet Daedung engine * An easy push button PTO (mid PTO standard on HST) * Four link loader tilt with Skid Steer quick attach * No tools loader removal and convenient loader control * Easy on and off platform and tilt steering wheel * Suspension seat, Skid Steer QA bucket, and ergonomic modern dash, switches and controls * Available with factory or dealer installed backhoe * 4010 series is available in Hydrostatic (HST) and Gear Transmission

Mahindra became the #1 selling tractor in the world in 2010 by providing consumers with value-packed, high-quality tractors. Mahindra is the only tractor manufacturer in the world to win both the Deming Application Prize and the coveted Japan Quality Medal for excellence in Total Quality Management, awarded by the Deming Prize Committee care of the Union of Japanese Scientists.

About Mahindra USA

Mahindra USA (MUSA) is part of the US $ 12.5 billion Mahindra Group’s Automotive and Farm Sector – the #1 selling tractor company in the world, based on volumes.

Houston, Texas based Mahindra USA (MUSA) is a wholly owned subsidiary of Mahindra & Mahindra Ltd. and began selling tractors in the USA in 1994. MUSA has since grown rapidly due to high customer satisfaction levels and strong customer referrals. Mahindra USA has three distribution points in the USA to help meet the needs of its customers and the growing demand for its products.

Mahindra’s professional-grade tractors are built with heavy-duty components that allow them to outperform other tractors in their class and are designed to provide consumers with the ability to push more, pull more and lift more, so they can do more, in less time. To learn more about Mahindra USA’s Farm Equipment Sector, please visit www.mahindrausa.com.

About The Mahindra Group

The Mahindra Group focuses on enabling people to rise. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. Mahindra has a presence in the automotive industry, agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel and two wheelers.

A US $12.5 billion multinational group based in Mumbai, India, Mahindra employs more than 119,900 people in over 100 countries.

In 2011, Mahindra was featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world.

In 2010, Mahindra was featured in the Credit Suisse Great Brands of Tomorrow. Its flagship company Mahindra & Mahindra Limited is the only Indian automobile manufacturer to be featured in the Top 10 list of the Carbon Disclosure Leadership Index in India 2010, created by the Carbon Disclosure Project (CDP).

In 2011, Mahindra acquired a majority stake in Korea’s SsangYong Motor Company.

For further information, please visit  www.mahindra.com

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