Purina Kicks Off Nationwide Pink 50 Campaign to Support Breast Cancer Research

Purina to host more than 50 events across the U.S. in an effort to reach out to the rural community and feed today for a difference tomorrow

Purina is thinking pink this fall as they gear up for their first ever Pink 50 Campaign, an effort to unite animal lovers everywhere and raise awareness and support for breast cancer research. In September and October, more than 50 fundraising events will be held by Purina retailers nationwide in an effort to encourage communities to take action against the disease.

“The purpose of the Pink 50 Campaign is to reach out to women in rural America -raising awareness about breast cancer, educating and sharing information and supporting one another,” said Christy Goodwin, Marketing Manager, Land O’Lakes Purina Feed. “At Purina, we’ve always been passionate about making a positive impact in the lives of animals and their owners.”

Purina’s Pink 50 Campaign events will range from trail rides and barbeques to tack swaps, with each event sharing a common purpose – to feed today for a difference tomorrow. For a listing of local events, log on to www.purinamills.com/Pink50.

In addition to the more than 50 Purina events taking place across the nation in support of breast cancer awareness and research, Purina also will be turning its top animal feed packages pink. Purina plans to donate a portion of the proceeds from every pink bag sold to breast cancer research. Select animal feeds include Equine SeniorR, StrategyR GX, and Omolene #200R horse feeds, LayenaR SunFreshR Recipe poultry feed, Rabbit ChowTM Complete Natural AdvantEdgeR rabbit food and Goat ChowR goat feed.

The Pink 50 Campaign was inspired by Purina’s Equine Senior Horse Tales Contest held every other year that encourages horse owners to share their heartfelt stories.

“Several stories that we receive from horse owners describe how their horses offered an escape from cancer and other illnesses and how their horses provided comfort to family members as they stood by and helped mothers, daughters, fathers and sons through treatment,” said Goodwin.

Purina’s featured 50 local fundraising events are included below. To find more events in your area, or for more information on a specific event, contact your local Purina retailer or log on to www.purinamills.com/Pink50.

Event Location

Event Date

Event Name

Local Purina Retailer/Sponsor

Arizona

Chino Valley

9/25

Olsen’s Equifest Roping

Olsen’s Grain – Prescott

Chandler

11/13

Making a Difference Purina Pink Trail Ride/Walk at Rawhide Wild West Town

Karsten’s Ace Hardware – Cave Creek

The Stock Shop – Glendale

Western Seed & Supply – Florence

Pet Food Depot – Phoenix

Arkansas

Fort Smith

11/25-12/25

Donald W. Reynolds Cancer House Adopt-A-Family

Farmer’s Co-op System – Van Buren and Fort Smith

California

Paso Robles

10/29

The Purina Paint Paso Pink Day

Local dealers to be determined. Please check website for more information.

Colorado

Larkspur

9/25

Ride Today for a Difference Tomorrow at Greenland Open Space

Golden Mill – Golden

American Pride Co-op – Brighton

Parker Feed – Parker

O’Malley’s Mercantile – Watkins

Florida

Niceville

10/1-10/2

Friday Pink Night Out and Saturday Pink Fun Day

Laura’s Pet & Horse Supply

Tallahassee

11/7

Ladies Night Fashion Show and Fundraiser

Woodville Ace Hardware

Georgia

Social Circle

10/2

Boss Brothers Breast Cancer Awareness Trail Ride

Boss Brothers Country Store – Loganville

Illinois

Joliet

10/1-10/29

Paint Your Pumpkin for a Difference

Tri-County Stockdale

Indiana

Mooresville

10/2

Fall Family Festival in Pink

Orchard County Store

Iowa

Granger

10/2

Cancer Kickin’ Country Bash and Trail Ride at Jester Park Equestrian Center

H&S Feed and Country Store Inc.- Oskaloosa

Kansas

Cottonwood Falls

9/24-9/26

Dream Ride at Flying W Ranch

Family Center Farm and Home – Harrisonville

The Family Center – Paola Kansas Country Store – Leavenworth

Brummel Farm Service – Garnett

Reyer’s Country Store – Strong City

Bluestem Farm & Ranch Supply – Emporia

Y Bar H Outpost & Pet – Olathe

Kentucky

Simpsonville

10/2

Dog Daze/Critters Against Cancer

Metzger’s Country Store

Shelbyville

Saturdays in October

Paint Your Town Pink

Tapp’s Feed & Farm Supply

Louisiana

Ponchatoula

Saturdays in October

Pink Saturdays in October

Ponchatoula Feed & Seed Store

Maryland

Elkton

10/10

Oxford’s Pink Poker Prance to Kick Breast Cancer Horseback at Fair Hill Natural Resource Center

Oxford Feed & Lumber – Oxford, Pa.

Minnesota

Minneapolis

11/7-11/10

Prettiest in Pink Purina Costume Contest at American Rabbit Breeders Association National Show

Sponsored by PurinaR Rabbit ChowTM

Mississippi

Hattiesburg

9/25

I Tackled Twister for the Twins Mechanical Bull Ride

Hub City West Farm and Garden

Gulfport

10/9

Fazzio’s Pink Rabies Shot Clinic and Horse Nutrition Fun Day

Fazzio’s Home & Farm Center

Missouri

New Melle and Labadie

10/16

Feed for A Cause

Straatmann Feed & Transfer

Montana

Butte

Hamilton

Missoula

Dillon

10/21

Girl’s Night Out

Quality Supply

Nebraska

Pierce

9/25

“Ride Today for a Difference Tomorrow” Trail Ride at Willow Creek State Recreation Area

Elkhorn Feed Center – Norfolk

Garry’s Farm Service – Bloomfield

Osmond Farm Supply – Osmond

Laurel Feed and Grain – Laurel

Newcastle

10/1-10/3

Mane Program Trail Ride at the Niobrara River

Mane Program Purina Dealers

Gordon

10/2

Pink 50 Poker Ride

Farmers Co-op Elevator Co.

Franklin

10/25-10/30

Feeding for a Difference Trail Ride

Ingram Feed and Seed

New Mexico

Las Cruces

10/9-10/10

Cowboys for Cancer Research Annual Roping Event

Horse N Hound Feed N Supply

North Carolina

Castle Hayne

10/16

Customer Appreciation Pink Pig Pickin’ Barbeque

Hudson’s Hardware & Beyond

Sanford

10/14

Ladies Night Wine and Cheese Party

Carolina Town and Country

Clayton

10/23

Pretty n Pink

Hudson’s Hardware

Beulaville

10/1-10/3

Ridin’ for a Cause with Milam Hardware at the Whippoorwill Campground

Milam Hardware – Burgaw

Ohio

New Philadelphia

10/10-10/16

Agland Goes Pink

Agland Co-op, Inc.

Cortland

Chardon

Jefferson

Middlefield

Ravenna

10/16

Everything Pink Sale

Western Reserve Farm Co-op

Oklahoma

Cleveland

10/9

Walker’s Wear Pink

Walker’s Feed, Pet & Garden Center

Pennsylvania

Pottstown

10/2

Paint the Roller Mill Pink

Pottstown Roller Mills Inc.

Grantville

9/11

Purina Pink 50 Dash for Hope at Hollywood Casino at Penn National Race Course

Reifsnyder’s Ag Center – Bernville

South Carolina

Conway

10/7

Ladies Night Out

Conway Feed & Garden

Tennessee

Camden

10/2

Pink Fun Fest at Magic Valley Saddle Club

Benton Farmers Co-op

Texas

Keller

9/18

Keller Saddle Club Play Day

McDonnell Building Materials & Feed

Fort Worth

Fridays in October

Pink Night Out at Stockyards Championship Rodeo

Russell Feed and Supply, Inc.

Denton

10/12

Hoedown for Hope

D&L Farm and Home – Denton

Aubrey

Denton

Gainesville McKinney

Salina

10/2

Pinktoberfest

D&L Farm and Home

Arcola

10/16

Trade for a Difference Trade Day

Arcola Feed and Tack, LLC

Temple

10/16

Think Pink! Day at Temple/Belton Feed

Temple/Belton Feed and Supply

Waco

10/14

Heart O’ Texas Rodeo

Bar None Country Store – Waco

Brazo’s Feed – Bryan

B & S Farm & Ranch – Waco

McGregor General – McGregor

Williams Feed Store – Marlin

Watson’s Feed Store – Mart

El Campo

10/23

Relay for Life – Team FCEC Posse Representing Breast Cancer Awareness

Farmers Co-op of El Campo

Millsap

10/30

Weiner Dog Races and Costume Contest

Walden Farm and Ranch Supply

Kenedy

Saturdays in October

Tractor City’s October Cancer Awareness

Tractor City Country Store

Utah

Cedar City

9/10 – 9/11

Lions Club Great American Stampede and Southern Utah University NIRA Rodeo

Intermountain Farmers Association – Riverton, Tremonton, Draper, Naples, Spanish Fork, Ogden, Salina, St. George, Salt Lake City, American Fork, Ephraim

Washington

Kennewick

10/9

Ranch and Home’s Pink October “Feed For Life”

Ranch and Home- Kennewick

Wisconsin

Walworth

Saturdays in October

Pink-a -Palooza

Main Street Country Store

About Land O’Lakes Purina Feed LLC

Land O’Lakes Purina Feed LLC (www.landolakesinc.com http://www.landolakesinc.com/ ) is a national organization serving producers and their families through 4,700 local cooperatives and independent dealerships throughout the United States. The company, in combination with its wholly owned subsidiary Purina Mills, LLC, is North America’s leading feed company, providing producers, cooperatives and dealers with an extensive line of animal feed, ingredients and services designed to help agricultural producers, dealers and cooperatives compete in the global marketplace.