PegasusTV To Add 24/7 iTV Equestrian and Rural Lifestyle Network

Boot Media, LLC, parent company of, host of the Equine Film & Video Archives, and Equus Theater, a new PPV distribution platform for video-on-demand digital home media, today announced the development of a twenty-four hour a day streaming iTV network focused on equestrian lifestyles and rural farm and ranch living.

With activation anticipated before the end of the year, the new 24/7 channel will be available through a network of affiliated personal and commercial websites. It will also be reformated and syndicated as a “plug and play” channel in targeted cities throughout the US which have met the criteria of being significant “horsehold” television markets.

The channel will be available in-the-clear without subscription to any home with an indoor or outdoor antenna capable of receiving over-the-air local broadcast signals, including existing satellite or cable subscribers. International syndication is included in the marketing plan.

For a consumer-reach comparison, combining the number of television homes in just eight horsehold markets – Los Angeles, Houston, Dallas, Philadelphia, Seattle, Sacramento-Modesto-Stockton, San Antonio and Austin provides a greater home television reach than that of the leading satellite service.

The company also announced some very special programs in the August additions to the Equine Film and Video Archive lineup:

* For Quarter Horse and cutting enthusiasts, there is a short documentary on Cutter Bill. A highlight is watching the 18 year old stallion with owner Rex Cauble in the saddle cutting cattle in a pasture without a bridle.

* Steeplechase fans will enjoy an interesting program on Jay Trump, the only American-bred, foaled, trained, owned and ridden horse to win the Grand National.

* Horsemen and women of all disciplines can watch the hour-and-a-half lecture and shoeing demonstration by renown farrier Burney Chapman, who dedicated his professional life to helping foundered horses with his Heart Bar Shoe.

* Also available is a personal interview with Sen. Thurston Morton, former president of the American Horse Council and former chairman of Churchhill Downs, filmed shortly after the AHC was formed.

For more information please contact the company at or visit