Ariat “Lends A Hand” to Al Roker and the Today Show!

Ariat International, Inc., the leading manufacturer of performance equestrian footwear and apparel, is proud to announce their donation of footwear and apparel to the Eagle Mount Therapeutic Riding Center based in Bozeman, Montana.

The donation was made through “Lend a Hand,” a program with Al Roker NBC’s Today Show, whose mission is to help small charities across the country that work towards improving conditions in their communities. Today, Eagle Mount was the second charity unveiled in the weeklong cross-county charitable tour.

Eagle Mount Therapeutic Riding Center is a place that creates therapeutic recreation opportunities for people of all ages and disabilities. Their equine program aims to enhance the lives of individuals with special needs by providing purposeful, safe and supervised interaction with horses. The Today Show chose Eagle Mount because of their tremendous efforts in improving conditions in their community. With the donation from Ariat, they will be able to provide footwear and apparel to more than 50 riders.

“We are excited to participate in the “Lend a Hand” festivities with Murdoch’s Ranch & Home Supply, one of our valued retail partners, to donate footwear and apparel to such an outstanding program that makes an impact on the local community,” said Beth Cross, founder and CEO of Ariat. “We know firsthand the wonderful benefits of equestrian activities, and are thrilled that Eagle Mount gives those with special needs the opportunity to experience them as well.”

About Ariat International

Ariat International, Inc. is the leading manufacturer of innovative performance equestrian footwear, apparel and belts. Featuring a patented technology designed to deliver stability, durability and comfort, Ariat pioneered the application of advanced athletic shoe technology into English riding boots and authentic Western boots. Ariat products are sold in a network of retail outlets throughout the world. For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800.899.8141 or visit

About Eagle Mount-Bozeman

Eagle Mount – Bozeman galvanizes people in the service of human and social transformation.believing in and seeing the limitless abilities of others. The organization facilitates and implements therapeutic recreational programs and opportunities to benefit people with disabilities and children with cancer, and provides support for their families.

Exciting news – Ariat received a mention on the Today Show this morning as part of Al Roker’s “Lend a Hand” program.

Check out the clip here: