Intervet/Schering-Plough Animal Health Announces An All New, Natural Look To Safe-Guard® Equi-Bits® Packaging

Intervet/Schering-Plough Animal Health Announces An All New, Natural Look To Safe-Guard® Equi-Bits® Packaging

Safe-Guard® Equi-bits®, Naturally

Roseland NJ, July 31, 2009 – Intervet has updated the packaging of its popular Safe-Guard® Equi-bits® equine dewormer to emphasize that eating alfalfa based pellets comes naturally to horses and with Equi-bits®, one dose deworming comes naturally to their owners.

Each attractive new bag features images of healthy green alfalfa plants, because Safe-Guard® Equi-bits® is composed of alfalfa based pellets, and a larger window to improve the ability of consumers to view its contents.

Equi-bits® pellets are a top dress form that allows easy, effective deworming without handling your horse. In one treatment, Equi-bits® helps control large strongyles, small strongyles, pinworms and ascarids and are safe even for foals and pregnant mares. One pouch treats a 1,250 lb. horse. Equi-bits® are apple flavored and have an overwhelming horse acceptance – a great choice for any rotational deworming plan, especially for those hard-to-catch, or hard-to-worm horses.

“We are excited to have such a great consumer option in our Safe-Guard® line of horse dewormers” said Stacy Basinger, Retail Marketing Manager. “We have updated the packaging to provide a cleaner look and catch the eyes of consumers. This is a great product that makes deworming easier and fits perfectly into our “Get Rotation Right” program.”

Deworming your horse is made easier when you can choose the delivery method that works best for you and your horse. Safe-Guard® (fenbendazole) is available in two convenient forms, so you can choose the right method for your horse: Safe-Guard® 10% Paste and Safe-Guard® Equi-bits® 0.5% Alfalfa Based Pellets.

Fenbendazole, the active ingredient in all Safe-Guard® products, is safe for foals and pregnant mares and can help manage resistance when used in an annual rotational deworming program. For more information on Safe-Guard® and rotational deworming, visit www.getrotationright.com http://www.getrotationright.com/ .Equibits_Bag_lo-res